Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of Marketing Clouds
New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.
Expert Mode: Beyond the Click—Navigating the B2B Dark Funnel with AI
For years, we’ve relied on the comforting, if slightly misleading, glow of a healthy click-through rate to justify spend and demonstrate momentum. But we also know,…
#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel 99
Today, we’re going to talk about the massive blind spot in most B2B marketing measurement: the ‘dark funnel’ where prospects engage with content and ads but…
