Expert Mode from The Agile Brand Guide®

Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center

Jan 13, 2026

For decades, the contact center has occupied a specific, and often siloed, space in the enterprise org chart. It was the necessary, if not always beloved, cost center—a reactive function designed to triage problems and, hopefully, mitigate customer frustration. As marketing leaders, we’ve often viewed it as a parallel,…

The Agile Brand with Greg Kihlström

#777: Cisco’s Chang Chang on how AI is fundamentally reshaping the contact center

Dec 1, 2025

Today, we’re going to talk about how artificial intelligence is revolutionizing the contact center, transforming it from a cost center into a driver of customer loyalty and revenue growth. To help me discuss this topic, I’d like to welcome Chang Chang, Senior Director, Product, Cloud CX Solutions at Cisco’s…

Expert Mode from The Agile Brand Guide®

Expert Mode: How AI Is Making Customer Experience More Human—Not Less

May 31, 2025

If customer experience were a dinner guest, it would be the kind that arrives late, repeats itself, and then disappears before dessert. At least, that’s how most people feel when dealing with today’s contact centers—reactive systems that rely on outdated models of interaction and force customers to jump through…

The Agile Brand with Greg Kihlström

#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco

May 6, 2025

Joining me today is Vinod Muthukrishnan, VP & COO of Webex Customer Experience at Cisco. Vinod is a leader in the future of customer experience (CX), helping organizations use AI to anticipate customer needs, deliver seamless automation, and create personalized interactions at scale.