Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal

Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal

Jul 20, 2025

AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically accelerated. In the B2B world, where purchase decisions are long and…

#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2

#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2

Jun 24, 2025

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going…

Catch the latest episodes of our shows

#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
The Agile Brand with Greg Kihlström

#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments

#826: From eTail: RTB House’s Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
The Agile Brand with Greg Kihlström

#826: From eTail: RTB House’s Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty

#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
The Agile Brand with Greg Kihlström

#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO

#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
The Agile Brand with Greg Kihlström

#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase

#823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force
The Agile Brand with Greg Kihlström

#823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force


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