Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from Seinfeld, Sex and the City, or your own morning walk on the Upper West Side, the brand has always been iconically New York. But what happens when a brand that’s inseparable from its hometown tries to scale nationally? Can you grow without diluting what made you beloved in the first place?