Mastercard Archives

Mastercard unveils retail media network to deliver personalized content across channels at scale.

Agile Brand Guide on October 2, 2025

Mastercard today unveiled Mastercard Commerce Media, a new digital media network that takes the guesswork out of advertising. As a payments network with a dedicated commerce media capability, Mastercard is leveraging its permissioned data, trusted reputation, industry-leading technology and connections to advertisers, publishers and consumers to power smarter, personalized commerce across the board.

Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature

Agile Brand Guide on August 10, 2025

For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time. And yet, in 2025, most organizations still fall short of executing it meaningfully and at scale. While the proliferation of customer data, advanced MarTech tools, and AI-driven innovation have improved the technical foundation, execution often lags behind ambition.

#704: Delivering personalization at scale with Yaniv Navot, Mastercard

Agile Brand Guide on July 13, 2025

Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization.

To help me discuss this topic, I’d like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard.