Tag: Mastercard

Yesterday’s wave of martech and AI announcements tells a story that is more complicated—and more consequential—than the vendor headlines suggest. The central theme is not that AI is arriving; it is that the infrastructure required to make AI operationally real is finally being built, and the decisions Chief Marketing…

Yesterday delivered a concentrated wave of announcements that, taken together, reveal a structural shift in how marketing technology is being architected, and it demands more than a vendor checklist from Chief Marketing Officers (CMOs). The through-line across every major release is the same uncomfortable truth: the AI layer is…

Yesterday’s announcements concentrate on the layer beneath marketing execution: the data foundations, governance controls, and discovery channels that determine whether AI tooling produces usable output. Two primary press releases dropped on May 15, 2026 — Dataiku’s Cobuild on Snowflake and Mordor Intelligence’s 2026 Customer Data Platform market analysis —…

The news cycle delivered a set of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition, not the steady but incremental AI feature-drop cycle of the past two years, but a shift in the underlying architecture of how products are discovered, how campaigns are planned,…

The dominant theme of yesterday’s news is not that AI is arriving; it is that AI is fragmenting into specialized layers, each requiring a distinct decision from marketing leadership. Three structural shifts are visible in the day’s announcements and deserve direct attention from CMOs.

The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in marketing, merchandising, UX/CX, product, analytics, and development across global regions, reveals that despite general recognition of personalization’s value, critical gaps persist in resourcing, strategic alignment, and operational processes. Brands…

Mastercard today unveiled Mastercard Commerce Media, a new digital media network that takes the guesswork out of advertising. As a payments network with a dedicated commerce media capability, Mastercard is leveraging its permissioned data, trusted reputation, industry-leading technology and connections to advertisers, publishers and consumers to power smarter, personalized commerce…

For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time. And yet, in 2025, most organizations still fall short of executing it meaningfully and at scale. While the proliferation of customer data, advanced…

Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I’d like to welcome Yaniv Navot, Former…