Expert Mode: Building Trust and Community in the Infant Formula Market
Consumer trust, once a given for established brands, has eroded due to recent events, opening the door for new players to redefine the category.
#718: Building trust while building a brand with Meika Hollender, Nara Organics
Today, we’re going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I’d like to welcome, Meika Hollender, Chief Marketing Officer at Nara Organics.