Optimizely announces first GEO-ready CMS; future-proofs for AI-powered discovery
New capabilities help brands optimize their website for AEO and GEO, ensuring content gets found and stays seen in the era of AI-powered search
Optimizely Recognized as a Leader for the 6th Year in a Row in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
Optimizely recognized as Leader for the sixth consecutive year, positioned highest for ‘Ability to Execute’ and furthest for ‘Completeness of Vision’ in latest research
#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D’Addario & Company
How hard is your B2B e-commerce content working for you?
#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter.
Today, we’re exploring the power of connecting marketing and experimentation to business outcomes with Vijay Ganesan, Co-Founder and CEO of NetSpring, now part of Optimizely. We’ll dive into how this integration enables marketers and digital leaders to measure what matters most and unlock new levels of insight and accountability.
#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them.
Optimizely announces HIPAA-ready solutions for Healthcare & Life Sciences organizations
Optimizely, the leading digital experience platform (DXP) provider, today announced its PaaS & SaaS CMS and its Web & Feature Experimentation products are now HIPAA-enabled, meeting guidelines set forth by the Health Insurance Portability and Accountability Act. Optimizely will now also act as a Business Associate when partnering with Healthcare & Life Sciences (HLS) customers.
Optimizely launches industry-leading AI agents across the entire marketing workflow
Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case
Optimizely expands partnership with Google Cloud to increase access to Google Gemini models, marketing workflows and data warehouse analytics
Optimizely, the leading digital experience platform (DXP) provider, today announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models.
Optimizely enters definitive agreement to acquire warehouse native analytics leader NetSpring
Optimizely, the leading digital experience platform (DXP) provider and world’s largest experimentation platform, announced today it has signed a definitive agreement to acquire the leading warehouse native analytics platform NetSpring.
#11: One Amazing Thing About Optimizely with Anthony Aiosa
AI assistants seem to be popping up everywhere today, but they’re usually relegated to a single set of functions, they don’t have the context of the larger campaigns and projects you are working on, and they can’t help you across the multitude of types of work you need to do every day as a marketer.
But what if there was a contextual, consistent, and versatile AI assistant made specifically for marketers, and tied to a system that has all the tools marketers need to create amazing experiences for customers?