Expert Mode: When Synthetic Personas Meet Real Buyer Intent
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you could talk to your ideal customer without the logistics of scheduling a focus group or the potential bias of a survey? It’s a tantalizing promise, and thanks to platforms like PreLaunch.com, it’s inching closer to reality. But as Narek Vardanyan, CEO of PreLaunch.com, makes clear in a recent interview, not all synthetic personas are created equal—and their utility depends heavily on what you’re asking, and why.
