Expert Mode: When Synthetic Personas Meet Real Buyer Intent
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you could talk to your ideal customer without the logistics of scheduling…
#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch
Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly?…
