Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries
In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually the adjectives that spring to mind. But Kristin Russel, CMO at…
Expert Mode: Branding in Healthcare Technology: Standing Out Without Stepping Outside the Lines
The healthcare technology sector is not traditionally known for its bold marketing campaigns. Strict regulations and a generally conservative environment often lead to a sea of…
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands…
Category creation for B2B brands
Creating a new category is a strategic move that can have a significant impact on a company’s success in the marketplace.
Innovation and differentiation for B2B brands
In today’s competitive B2B marketplace, it’s crucial for companies to innovate, differentiate, be customer-centric, and authentic in order to build a memorable brand that stands out…
S1 | 6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in…
