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Expert Mode: Trust Is a Strategy, Not a Sentiment

Agile Brand Guide on July 27, 2025

Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered across their slides. But too often, it’s still just that—talk. Dana Bodine, Vice President of Marketing at Trustpilot, wants to change that. Her mission: to make trust measurable, operational, and actionable.

#695: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot

Agile Brand Guide on June 24, 2025

If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline?

To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback.