B2B Agility™ with Greg Kihlström Podcast
Now the top-ranked B2B Marketing Podcast on Apple Podcasts
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Looking at the factors that drive business innovation and growth
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results.
The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Host: Greg Kihlström
Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 25 Marketing podcast on Apple, and now in its 5th year with 400+ episodes and millions of downloads.
The B2B Agility™ podcast is presented by The Agile Brand and produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
Articles & Podcast Episodes
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Balance speed with quality and prioritize key hires for your marketing team
One of the key points Allison makes is the need for CMOs to carefully assess the needs of the organization before making hiring decisions. This involves understanding the gaps within the marketing team and determining what skills and expertise are required to meet the organization’s goals.
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S1 | 8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI…
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Personalization drives B2B marketing success
Personalization is a key driver of success in B2B marketing. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique needs, preferences, and behaviors. By delivering personalized experiences, B2B brands can create more engaging and inspiring stories that resonate with their audience and drive them to take action.
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S1 | 7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower…