The Agile Brand with Greg Kihlström® Podcast

Conversations with the marketing leaders making AI, CX, and martech work at enterprise scale.

🎧 Listen on: Apple | Spotify | YouTube | iHeart
Latest Episode:

Resident Expert

#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring

Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me discuss this topic, I’d like to welcome, Bill Staikos, Founder at Be Customer Led.

The Agile Brand with Greg Kihlström podcast

Hosted by Greg Kihlström, best selling author, entrepreneur, and advisor to the world’s top brands on marketing technology, AI adoption, and digital transformation.

Thanks to TEKsystems for their sponsorship of the show!


Expert mode marketing technology, AI, and CX. The Agile Brand with Greg Kihlström® is the top-ranked enterprise marketing podcast features the world’s leading brands and platforms talking about the insights, ideas, and approaches that create category leaders and the winning trifecta: happy customers, happy employees, and valuable brands.

Listen on: Apple | Spotify | YouTube | iHeart



Expert mode marketing technology, AI, and Customer Experience

Insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry’s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.

The Agile Brand with Greg Kihlström podcast is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

Contact for sponsorship and advertising opportunities.


The Agile Brand with Greg Kihlström® is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

Greg Kihlström, host of The Agile Brand with Greg Kihlström® podcast, author, and entrepreneur

Host: Greg Kihlström

Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 10 Marketing podcast on Apple, and now in its 7th year with 600+ episodes and millions of downloads.

He has been named the top Marketing and Customer Experience Thought Leader by Thinkers360 2 years in a row. More about Greg Kihlström