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The importance of upskilling marketing teams on AI-based personalization

This article was based on the interview with Tony Grout of Showpad by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

As artificial intelligence becomes an increasing investment priority at most brands, the importance of upskilling teams on AI personalization in order to enhance customer interactions and drive business success. There is a growing need for organizations to invest in education programs and track the adoption of AI upskilling capabilities within their teams. By focusing on upskilling and tracking the application of AI in personalizing customer interactions, businesses can improve their overall customer experience and drive better results.

One key takeaway from the podcast is the importance of implementing key performance indicators (KPIs) to measure the success of AI upskilling initiatives within an organization. By tracking the adoption and application of AI technologies for personalization, businesses can gain insights into the effectiveness of their training programs and identify areas for improvement. This data-driven approach can help businesses optimize their AI strategies and ensure that their teams are equipped with the necessary skills to leverage AI for enhancing customer interactions.

Furthermore, the podcast emphasizes the need for businesses to prioritize AI for customer experience in order to stay competitive in the digital age. By investing in AI technologies and upskilling their teams on AI personalization, businesses can deliver a more personalized and seamless customer experience. This, in turn, can lead to increased customer satisfaction, loyalty, and ultimately drive business growth.

Prioritizing AI for customer experience is essential for businesses looking to enhance customer interactions, improve employee productivity, and drive better results. By leveraging AI technologies effectively and focusing on areas where AI can make the biggest impact, businesses can deliver a more personalized and seamless customer experience, ultimately leading to increased customer satisfaction and loyalty.

As AI continues to play a significant role in shaping the future of sales and marketing, businesses that prioritize AI for customer experience will be well-positioned to succeed in the digital age.

The Agile Brand Guide to Generative AI by Greg Kihlström