This article was based on the interview with Brian Rowley, CMO at BrightSign by Greg Kihlström, MarTech consultant for the B2B Agility with Greg Kihlström podcast. Listen to the original episode here:
Partnerships are key for success in any business whether it is B2B or B2C, and this is definitely true for BrightSign in the digital signage industry. The podcast interview highlights how BrightSign recognizes the importance of partnerships in achieving customer-centricity and ultimately driving success.
BrightSign understands that they cannot do everything on their own, and that partnerships with content management software companies, distributors, resellers, integrators, and other technology partners are essential to delivering a comprehensive digital signage solution to their customers. Through their Bright Alliance program, BrightSign actively collaborates with their partners to create a seamless and integrated experience for their customers.
The podcast also emphasizes the importance of finding the right partners who align with BrightSign’s customer-centric approach. Whether partners come to BrightSign with ideas that they help bring to fruition, or BrightSign seeks out partners to address specific customer needs, the key is to work together towards a common goal of delivering value to customers. A good partner is one who understands the customer’s challenges and needs, and is willing to collaborate and innovate to meet those needs effectively.
By fostering strong partnerships, BrightSign is able to leverage the strengths and expertise of their partners to enhance their own offerings and provide a more comprehensive solution to their customers. This collaborative approach not only benefits BrightSign in terms of expanding their capabilities and reach, but also adds value to their customers by delivering tailored solutions that meet their specific requirements.
Partnerships play a crucial role in driving success for BrightSign in the digital signage market. By prioritizing customer-centricity and working closely with their partners, BrightSign is able to deliver innovative and impactful solutions that meet the needs of their customers. Through collaboration, mutual support, and a shared commitment to excellence, BrightSign and their partners are able to create a winning formula for success in a competitive industry.
