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The problem of data sprawl

This article was based on the interview with Sean Falconer from Skyflow by Greg Kihlström, MarTech advisor and consultant for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

Data sprawl is a problem that many organizations face in today’s digital age. The podcast interview with Sean Falconer highlights the challenges that companies encounter when dealing with vast amounts of personal data, such as personally identifiable information (PII). Falconer mentions how companies have treated personal data the same as other types of data, leading to a situation where there are numerous copies of the same data scattered across multiple databases, log files, and backups.

This data sprawl problem creates a complex and challenging situation for businesses, as they struggle to manage and protect the vast amount of personal data they have collected. The speaker compares the issue to having multiple copies of a passport scattered in various locations, making it difficult to ensure the security and privacy of that information. As a result, companies often resort to buying point solutions to address the symptoms of the problem without fundamentally solving the underlying issue.

The consequences of data sprawl can be severe, as evidenced by the increasing number of data breaches in various industries, including healthcare and financial services. Despite the existence of regulations like GDPR and CCPA, companies continue to face challenges in protecting personal data and preventing unauthorized access. The speaker emphasizes the need for a first-principles approach to address the data sprawl problem effectively.

Data sprawl is a critical issue that requires attention and action from organizations to protect the privacy and security of personal data. By implementing proper data management practices, companies can reduce the risk of data breaches and build trust with their customers. Prioritizing data privacy is not only a legal requirement but also a strategic imperative for businesses looking to thrive in a data-driven world.