Top 10 B2B Marketing Podcasts for 2025
These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B marketers. Let’s take a look.
Revenue Vitals
Host: Chris Walker (formerly State of Demand Gen) — Refine Labs
Listen to Revenue Vitals (Apple) | Spotify show page
Walker drops the industry jargon to reveal what actually fuels repeatable pipeline growth. Expect live case studies, GTM experimentation, and frameworks to scale your marketing with math, not magic.
B2B Agility with Greg Kihlstrom™
Host: Greg Kihlström — The Agile Brand
Listen on The Agile Brand Guide Site | Apple Podcasts | Spotify | YouTube
We’re a bit partial since this is produced by The Agile Brand, but this is a must-listen show hosted by Greg Kihlström, also host of The Agile Brand with Greg Kihlström podcast. B2B Agility is a top-ranked B2B show that covers marketing, martech, CX, and more.
Exit Five: B2B Marketing with Dave Gerhardt
Host: Dave Gerhardt — Exit Five
Listen on Exit Five site | Apple Podcasts | Spotify
Gerhardt consistently cuts through the noise. Whether solo or interviewing top B2B CMOs and marketing experts, expect career-boosting strategies—brand, demand, ABM, content, and so on—all framed through real ROI stories.
Breaking B2B – B2B Marketing & Demand Generation Podcast
Host: Sam Dunning
Listen on the Breaking B2B site
A tightly edited show filled with tactical thought leadership. Sam’s guests are practitioners—not just theory teachers—digging into how to build demand gen systems that actually scale. Real talk, real concrete steps.
The B2B Playbook
Hosts: George Coudounaris & Kevin Chen
Listen on the site
Their “5 BEs” demand-gen framework is laid bare in each episode, supported by guest stories and transparent examples. Skip the hype; this show is about frameworks you’ll use tomorrow.
The Growth Hub Podcast (Advance B2B)
A SaaS marketer’s growth toolbox: interviews from companies like HubSpot, Drift, and Ahrefs on outbound, growth infrastructure, sales velocity, and scaling processes. Enough insight per episode to overhaul a system.
Women in B2B Marketing
Host: Jane Serra
Listen on the site
More than a gender lens, it’s a vault of senior-level B2B leadership insights. Field-tested advice on scaling teams, leading culture, and amplifying impact from high-performing female marketers.
B2B Lead Gen Podcast
Host: Eric Schwartzman
If lead quality matters more than quantity, this one’s for you. Guests such as Neil Patel and SEMrush’s Anna Lebedeva unpack how to improve pipeline efficiency through data-led lead-gen tactics.
The SaaS Marketing Show (Hey Digital)
Host: Dylan Hey
Episode-format: force‑ranked case‑studies from high-growth SaaS brands. Wins, mistakes, and strategic takeaways you can replicate tomorrow. A concise guide to scaling SaaS marketing.
Marketing Growth Podcast
Host: Shane Barker
Tactical growth marketing with a revenue lens. Each episode is jam‑packed with actionable tools and optimization advice for digital and B2B marketers—and yes, spreadsheets are encouraged.
