At its first-ever annual event, Topsort announces the launch of Toppie, a sponsored listings ad exchanger, Top Optimizer, an AI toolkit, and In-Store Journey, which captures brick-and-mortar signals
Palo Alto, CA, May 22, 2025 – Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company that aims to democratize Silicon Valley’s monetization secrets to retailers and marketplaces, today announces three new product offerings at its first annual Topsort Developer Day 2025. The products include Toppie, an ad exchange for sponsored products and display, Top Optimizer, an AI toolkit, and In-Store Journey, which marries offline and online signals together.
Toppie: Programmatic Retail Media Exchange that Enables Effortless Retail Media Campaigns and Incremental Retailer Demand
Toppie, Topsort’s sponsored listings ad exchanger, is a purpose-built solution for simplifying retail media buying at scale. The AI-powered ad exchanger provides:
· Simple Retail Media Buying with Transparent ROI: Toppie enables brands and agencies to easily buy sponsored listings and display campaigns across a global retail media network, and allows retailers to offer their unused inventory to new advertisers, increase their fill rates, and unlock demand from day one.
· AI-Powered Bidding to Maximize Campaigns: Campaigns are orchestrated across retailers using AI bid strategies to ensure campaign objectives are met at the lowest cost, and each campaign has unified reporting with consistent attribution across the network.
· Access to the World’s Largest Retail Media Network: Agencies and brands can access the world’s largest retail media network without the usual fragmentation, using Toppie to run campaigns manually or programmatically across listings and display. With AI-powered budget distribution, creative resizing, and a unified global catalog, Topsort simplifies cross-retailer, multi-country campaigns while optimizing for performance and cost.
“Toppie aims to solve the standardization and fragmentation pain the ecosystem is feeling at the moment. How does the ecosystem allow more brands and agencies budget to enter, and offer a simpler, more transparent and more efficient way for the ecosystem to scale up retail media buying? It’s a game changer for retail media as it gears up to become a $200B industry – automation is needed for us to get to the next phase.”
Top Optimizer: An AI-Powered Ad Intelligence Suite that Supercharges Retail Media Networks
Top Optimizer helps ad teams experiment with AI to improve performance, yield, and engagement. For large ecommerce companies who want to increase the performance and reliability of their in-house ad marketplaces, Top Optimizer offers:
· An Ad Toolkit that Optimizes Marketplace Performance: The modular ad toolkit combines ML models, automated ROAS bidding, contextual ad retrieval, forecasting tools, and a tunable auction system to balance revenue, ad quality, and advertiser value.
· Configurable Alerting and Monitoring to Protect Metrics: The system of alerting and monitoring will automatically notify the right respondents using any set of configurable channels, such as email, text message, and Slack, if metrics are outside of their defined ranges.
· Benchmark Metrics for Competitor Tracking: The toolkit provides benchmark metrics to help product teams understand how well their ads marketplace performs compared to competitors. It also guides the teams to identify areas where performance may be improved and provides suggestions for specific actions and improvements.
“Our mission has always been to democratize and innovate the best tech from Silicon Valley to the rest of the retail and commerce ecosystem in the US and worldwide access to the best technology for retail networks, and now we’re bringing that big tech level of expertise to advertisers who want to invest directly in our network,” said Regina Ye, CEO and co-founder of Topsort. “Toptimize’s AI Suite for Ad Businesses enables large retail media networks to be put alongside Amazon, Meta and Google in the retail media tech playing field. We want to take the tech problems away in scaling ad businesses so the retailers and media teams can focus on what they do best – winning more revenue.”
In-Store Journey: First-Ever Privacy-Friendly In-Store Consumer Journey Digitized For Retail Media
In-Store Journey brings in-store into the fold of the booming Retail Media business model.
· Digitize Anonymized In-Store Beacon Data: It digitizes the signals of in-store beacons and Bluetooth, all of which are anonymized, ensuring this is a privacy-first solution. It then matches these traffic patterns with online signals, meaning a retailer can fully connect the dots of the entire customer journey.
· Feature Built With National Retailers, Providing 70% Prediction Accuracy: Topsort has been building this feature with an initial set of leading national retailers and using its own in-house computer vision lab to train AI models that can not only digitize the in-store experience but also arrive at a 70% prediction accuracy in terms of the behavior of a consumer.
“Having the ability to finally bring in-store into the fold and bringing retailers’ first-party in-store data now gives retailers real value and actionable insights from their brick-and-mortar business,” said Ye. “We can even do in-store to in-store attribution and forecast retail media that’s happening in-store.”
“We’re committed to enabling retailers to really leverage industry-best technology to challenge big tech’s dominance,” said Francisco Larrain, the cofounder and CTO of Topsort. “In-store Journey is a clear example of this, having been developed by our own Computer Vision lab to link first-party in-store data to the digital experience.”
About Topsort
Topsort is an AI-based retail media infrastructure company with a mission to democratize walled garden ad technology into infrastructure products for retailers and marketplaces worldwide.
Today, Topsort works with international retailers and marketplaces such as Poshmark, Doordash, JustEatTakeaway, Cencosud, and LG, and has a team based in 13 countries and customers in 40+ countries worldwide. Book a demo with Topsort today
