The new content experience redefines B2B marketing through a proprietary blend of human expertise, insights and AI power to deliver faster, more personalized brand content in days, rather than months
LONDON – May 15, 2025 – Transmission, the world’s largest independent global B2B marketing agency, today unveiled a first-of-its-kind dynamic content engine, the latest release from their Propulsion Operating System, purpose-built to meet and match the radically evolving behaviors of business-to-business (B2B) buyers, especially as Generation Beta buyers become key decision-makers. Powered by Transmission’s expert human insights and AI and focusing on mid-funnel personalized content strategy and creation, the content engine creates more time for marketers to dedicate to Brand and Sales.
Next gen buyer behavior is shifting as their media consumption evolves; approximately 83% of their research is conducted independent of Sales, and ChatGPT is often their first step. As AI helps Beta B2B buyers make key purchase decisions, the content engine was developed to respond to existing demand generation customer journeys and platform-agnostic prompts simultaneously, ensuring that brands don’t just acknowledge the new buyer journey — they can anticipate and harness it.
“LLMs have hijacked search and information discovery causing the importance of brand resonance, recognition and effective sales to increase exponentially,” said Ricky Abbott, Transmission President, Americas. “We created this content enginespecifically to allow B2B marketers to spend more time specifically in the battleground areas they need to win. Our engine offers quick solutions with real, immediate mid-funnel impact – everything is customized from personas to accounts to each stage of the funnel.”
In addition to leveraging Generative AI as a search tool, changing buyer behavior continues to mount. While Google Search remains dominant, buyers are asking LLMs more complex questions that they otherwise would have searched for. Factors like these accelerate independent, early-stage research that creates a non-linear, on-demand journey where content can become conversation and conversation creates conversion.
In this shifting landscape, independent research dominates and content carries more weight mid-funnel. Transmission’s dynamic content engine is built to meet the mid-funnel moment — delivering strategy, structure, and content that both anticipates trends and keeps pace with them.
The content engine’score capabilities include:
- Content Auditing: AI-powered scans of existing brand assets to uncover performance gaps and redundancies.
- Personalized Content Creation: Automated generation of persona-based content strategies tailored to funnel stages, persona, industry and/or accounts.
- LLM-Optimized Content Creation: Generation of structured, metadata-rich content designed for maximum visibility within AI platforms.
- LLM Analytics: Measures how your brand performs against your competitive set for LLM discovery as an always-on effectiveness evaluation feature.
Additional factors that contributed to the creation of the content engineare a rise in younger decision-makers, high LLM and chatbot adoption, increased trust in AI outputs, and the growing global and demographic reach of AI-tools like ChatGPT. Transmission’s new capability anticipates an AI-influenced buyer journey where speed, breadth of info, and self-service define buying. Similar to the SEO of yesteryear, preparing content for AI consumption is increasingly critical to ensure that brands remain both visible and persuasive in this new climate.
Today’s debut is the latest step in Transmission’s broader strategic evolution and the most recent output of Propulsion, the agency’s new operating system encapsulating AI, creativity, data and strategy. Their overarching goal is to seamlessly integrate human creative excellence with AI-driven technology to meet the demands of the modern B2B buyer. The agency recently launched its Brand Storytelling capability, helping brands craft more compelling narratives that connect across complex buying journeys through entertainment. It also acquired UK-based creative agency Earnest, expanding its global creative capabilities and deepening strategic insights.
With the introduction of this content engine, Transmission adds customized, actionable AI-fueled content strategy development and content creation to their growing toolkit designed to allow marketers and brands to focus on the block and tackle of brand and sales. The dynamic content engine reflects Transmission’s future-forward commitment to innovation across every stage of the buyer experience.
“Generative AI is not the future of content, it’s now,” said Chris Bagnall, Transmission Founder and CEO. “The brands that win are the ones who understand that LLMs are the new front page of the internet. Smart marketers must cater to an informed buyer who prefers to self-educate via digital content. Our approach fuses human insight with AI efficiency to give marketers the strategy, scale, structure and content builds to meet their buyers where they are, as opposed to where they were.”
For more information on Transmission’s new operating system or the agency’s broader innovation in B2B marketing, visit transmissionagency.com for the latest insights, updates, and case studies.
About Transmission
Transmission is the world’s largest independent global B2B marketing agency, helping brands navigate complexity, accelerate growth, and stay ahead of change. With offices across North America, EMEA, and APAC, Transmission delivers end-to-end solutions across strategy, media, creative, and technology.
Learn more at www.transmissionagency.com or follow us on LinkedIn.
