This article was based on the interview with John Wright of TrueDialog by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
AI enhances SMS deliverability stakes by playing a crucial role in ensuring that SMS messages reach their intended recipients. With a 98% open rate, SMS marketing can be incredibly effective, but deliverability is key to the success of any SMS marketing strategy. The stakes involved in SMS deliverability are high, as brands rely on SMS messages to communicate with their customers, prospects, and employees. If SMS messages are not delivered successfully, it can result in missed opportunities, lost revenue, and damage to the brand’s reputation.
AI-driven tools are enhancing SMS deliverability by helping brands overcome the challenges associated with filtering and spam detection. As John Wright, CEO of TrueDialog, mentioned in the podcast, the implementation of 10 DLC and campaign registry by carriers has led to increased filtering of SMS messages to protect customers from spam. This filtering can sometimes result in legitimate messages from brands getting caught in the spam filter, leading to decreased deliverability rates.
AI can help brands navigate these challenges by analyzing data patterns, identifying potential issues with deliverability, and optimizing SMS campaigns for better results. AI algorithms can detect patterns in messaging behavior, identify potential spam triggers, and adjust messaging strategies to improve deliverability rates. By leveraging AI-driven tools, brands can ensure that their SMS messages are delivered successfully and reach their intended recipients.
The stakes involved in SMS deliverability are high, as brands rely on SMS marketing to engage with their audience and drive business outcomes. AI-enhanced SMS deliverability can help brands overcome the challenges associated with filtering and spam detection, ensuring that their messages reach their intended recipients and drive results. By leveraging AI-driven tools, brands can enhance the effectiveness of their SMS marketing strategies and maximize the impact of their messaging campaigns.
