This article was based on the interview with Eli Finkelshteyn of Constructor by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Generative AI, as you likely know, refers to a type of artificial intelligence that is capable of creating new content or information based on existing data. In the context of e-commerce, generative AI can be used to personalize product recommendations, search results, and overall user experience. By leveraging generative AI, companies can enhance the customer journey, increase engagement, and ultimately drive sales.
In the podcast episode, Eli Finkelstein, CEO of Constructor, discusses the use of generative AI to create value-driven customer experiences. Constructor is a product discovery platform specifically designed for large e-commerce companies such as Sephora, Under Armour, and Petco.
One of the key benefits of using generative AI for personalized experiences is the ability to deliver relevant and tailored recommendations to each individual customer. This can lead to higher conversion rates, increased customer satisfaction, and improved retention. By analyzing user behavior, preferences, and past interactions, generative AI can create a more personalized shopping experience that resonates with each customer on a deeper level.
In order to effectively utilize generative AI for personalized experiences, companies should follow best practices for integrating AI into their e-commerce platforms. This includes collecting and analyzing data from various sources, implementing machine learning algorithms to process and interpret the data, and continuously optimizing the AI models based on feedback and results. Additionally, companies should prioritize transparency and ethical considerations when using AI to ensure that customer data is protected and privacy is maintained.
Overall, the use of generative AI for personalized experiences in e-commerce can help companies create value-driven customer experiences that are tailored to each individual’s preferences and tastes. By leveraging AI technology, companies can stay ahead of the competition, drive customer engagement, and ultimately improve the overall user experience.
