Brand Visibility for Agentic Commerce Workshop | Led by Greg Kihlström

A Brand Visibility for Agentic Commerce Workshop That Shows You Where AI Agents Are Quietly Excluding Your Brand

Something is changing about how purchase decisions get made — and most marketing teams can’t see it happening. AI agents now assemble shortlists before a customer compares anything themselves. Those shortlists are built by reading structured product data, not your marketing language. If your brand gets filtered out at that layer, there is no traffic drop, no failed campaign, no flagged spike in your dashboards. The work that wins a human shopper is largely invisible to the system that decides whether you reach that shopper at all.

Generative-AI-referred traffic to U.S. retail grew roughly 690% year over year across the 2025 holiday season. The teams pulling ahead aren’t the ones generating more content or buying more keywords — they’re the ones who’ve learned to audit what an AI agent actually sees when it evaluates their catalog, and to fix the structural gaps in the order that matters.

Brand Visibility for Agentic Commerce is the brand visibility for agentic commerce workshop built to close that gap.

Led by Greg Kihlström — host of The Agile Brand podcast (2x Signal Awards winner, top-ranked enterprise marketing podcast), named the #1 Global Thought Leader on Customer Experience for three consecutive years, and architect of the Brand Visibility for Agentic Commerce (BVAC) diagnostic framework — this is not another tour of the agentic-AI hype. It is a working session built on a specific instrument: how an agent resolves which brand and product it is looking at, how it compares you against competitors on equal terms, and what structured grounds it has to trust you over the alternative.

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Get a sneak peak from Greg Kihlström, AI for marketing expert and workshop facilitator

What Your Team Will Learn

This is a diagnostic workshop, not an awareness session. It is built for teams that already understand AI is changing search and discovery — and now need a working framework for assessing their own exposure and sequencing the right fixes.

  • Where the decision now forms — Understand decision invisibility and the attribution gap: why an AI agent filters your brand out before a human is involved, and why your current analytics will never show it. The absence of a signal is the expected presentation of this problem, not evidence that the problem is small.
  • The BVAC Framework: Eight Dimensions, in the Order That Matters — Work through the two prerequisites every strategic move depends on (Identity Legibility and Attribute Completeness) and the six strategic dimensions where brands compete once the foundation holds. Learn why a brand can do excellent differentiation work and still return nothing in an agent’s output.
  • Reading your catalog the way an agent does — Run your own top SKUs through the diagnostic — GTIN consistency, canonical entity resolution, MerchantReturnPolicy markup, category-standard attribute sets — and find where an agent is citing a marketplace listing over your own site.
  • The trust signal floor — Learn why agents skip products below a structured-trust threshold regardless of how strong the rest of your marketing is, and how this floor mechanism caps the value of every other strategic move until it’s cleared.
  • Identifying silent exclusion — Pinpoint the specific places where your catalog is being quietly disqualified — wrong category resolution, missing canonical entities, weak return-policy markup, structured data that an agent cannot reconcile against competitors.
  • Sequencing remediation that actually moves the outcome — Build a prioritized roadmap across 90-day quick wins, 6–12 month structural changes, and 12–24 month strategic moves, ordered by scoring dependency rather than by what’s easiest to ship first.

By the end of the day, your team will be able to assess their own catalog the way an agent reads it, price a loss that doesn’t show up in attribution, and walk into next quarter’s planning meeting with a defensible roadmap. marketing infrastructure tailored to your stack and your bottlenecks.

Who This Brand Visibility Workshop Is For

This workshop is built for the leaders accountable for whether a brand gets chosen when the customer never sees the shelf — and for the practitioners who own the structured data layer that now decides it.

  • Brand and Marketing Leaders who suspect the funnel has shifted underneath them and need a structured way to see what’s actually happening
  • E-commerce and Digital Directors responsible for catalog, feeds, and marketplace strategy who need to know where authority is leaking and where competitors are quietly winning
  • CMOs and VP-Level Marketing Leaders who need a defensible roadmap and a credible way to price a loss that doesn’t show up in attribution dashboards
  • Product Information and Data Teams who own the structured surface an agent actually reads and need the strategic context for why their work now matters more than the storefront
  • SEO and Generative Search Leads moving beyond keywords and rankings into entity resolution, structured data, and AI-agent-readable signals
  • Performance Marketing Leaders watching CAC climb on legacy channels while AI-mediated discovery quietly reshapes the top of the funnel

For Marketing Leaders: What Your Team Walks Away With

If you’re a CMO, SVP, or VP of Marketing, here’s what this workshop delivers to your org.

The hardest pitch you’ll make this year is the one for budget against a loss you can’t see. AI-mediated discovery is reshaping who gets considered at all — and the brands being filtered out have no campaign report to point to, no traffic anomaly to investigate, no obvious thing to fix. By the time the revenue impact lands, the structural advantage has gone to a competitor who started auditing their catalog 12 months earlier. This workshop is built to put your team on the right side of that timeline.

What your teams will learn — and bring back to the business:

  • A defensible point of view on agentic commerce — your team returns with a documented diagnostic, applied to your own catalog, showing exactly where your brand is being silently excluded. This is the artifact that turns “we should think about AI search” into a board-ready brief.
  • A way to price the invisible loss — the workshop equips your team to articulate AI-mediated revenue exposure in terms your CFO can underwrite, even when traditional attribution can’t see it. No more arguing about whether the problem is real.
  • The BVAC Framework as shared vocabulary — Identity Legibility, Attribute Completeness, the trust signal floor — your brand, e-commerce, MarTech, and data teams stop talking past each other and start working from a single diagnostic.
  • A sequenced remediation roadmap — 90-day quick wins, 6–12 month structural fixes, and 12–24 month strategic moves, ordered by scoring dependency rather than internal convenience. Your team comes back with a plan they can resource, not a wish list.
  • Insight into where competitors are quietly winning — the diagnostic reveals which competitors are being surfaced ahead of you, on what dimensions, and what specific structural advantages they’ve built. This is competitive intelligence you cannot get from a brand-tracker study.
  • Cross-functional alignment on a function nobody currently owns — agentic commerce visibility sits between brand, e-commerce, SEO, and PIM. The workshop forces a clear conversation about who owns what, before the org chart gets sorted out reactively.

This is the workshop you book when “we need to figure out AI search” needs to become “here’s our exposure, here’s the roadmap, here’s what we’re shipping in Q1.”

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For Marketing Teams: How to Convince Your Manager to Bring This Workshop In

If you’re a practitioner who knows your team needs this, here’s how to make the case.

If you work in e-commerce, brand, SEO, or product data, you’ve probably already noticed the signs — AI-driven referral traffic showing up where you didn’t expect it, competitors getting cited in generative search results in ways that don’t match their organic rankings, a vague sense that the rules of discovery are shifting underneath you. Your manager may have noticed too, but doesn’t yet have a credible, structured way to address it that isn’t a generic AI keynote or a vendor pitch. This workshop is that credible option. Here’s how to frame it:

Use these talking points:

  1. “It’s a diagnostic, not a hype tour.” Most agentic-commerce content out there is conceptual. The BVAC Framework is an applied instrument — we’d run our own catalog through it during the workshop and leave with a documented assessment.
  2. “It addresses a loss our analytics can’t see.” This is the strongest argument. The work agents do to filter brands out is invisible in our current dashboards. The longer we wait, the more silent ground we cede to competitors who started auditing earlier.
  3. “It’s specifically built for brand, e-commerce, and product data teams.” Not a general AI workshop. The eight BVAC dimensions are the exact structural elements our PIM, feeds, and storefront control.
  4. “It de-risks our generative search and AI-agent strategy.” Every major retail platform, marketplace, and search engine is integrating agentic capabilities. Without a framework for evaluating our own visibility, we’ll spend the next 18 months chasing tactics without knowing if they matter.
  5. “It’s led by Greg Kihlström, who built the BVAC Framework.” He’s the architect of the diagnostic this workshop is built on — not a generalist trainer. He’s also the #1 ranked global thought leader on CX (three years running) and hosts the top-ranked enterprise marketing podcast.
  6. “We’ll leave with a sequenced roadmap, not just ideas.” 90-day quick wins, 6–12 month structural fixes, 12–24 month strategic moves — prioritized in the order that actually moves the outcome. That’s a real Q1 plan.

Quick email template to send your manager:

Subject: Workshop that addresses an AI-search problem our dashboards can’t see — worth 5 minutes?

I came across a workshop from Greg Kihlström (host of The Agile Brand podcast, architect of the Brand Visibility for Agentic Commerce framework) that’s specifically focused on how AI agents now pre-filter brands before a customer ever reaches a comparison page. It’s a diagnostic session — we’d run our own catalog through the BVAC Framework and leave with a sequenced roadmap.

Given how much AI-mediated discovery is reshaping the top of the funnel, I think this would meaningfully change our planning for next year. Can I send you the details?

About the Workshop Leader: Greg Kihlström

Greg Kihlström is one of the most recognized voices in marketing technology, AI adoption, and customer experience. He is:

  • Host of The Agile Brand with Greg Kihlström® — the top-ranked enterprise marketing podcast and 2x Signal Awards winner
  • Named the #1 Global Thought Leader on Customer Experience for three consecutive years
  • Best-selling author of The Agile Brand Revisited, Marketing Technology Platforms, and House of the Customer
  • Advisor and fractional Chief Digital Officer to leading enterprise brands
  • Creator of The Agile Brand Guide®, Martechipedia™, and Stackalize™

Greg has delivered workshops and keynotes to marketing teams at Fortune 500 brands, agencies, and high-growth companies across North America and Europe.

Workshop Format & Logistics

  • Format: Half-day or full-day immersive workshop (in-person or virtual), structured around technical strategy and hands-on architectural exercises
  • Audience size: Optimized for marketing operations, MarTech, and demand gen teams; group sizes are flexible
  • Customization: Curriculum is tailored to your industry, current tech stack, MAP/CRM environment, and team maturity level
  • Delivery: On-site at your offices, off-site at a venue of your choosing, or fully virtual
  • Outcomes: A documented agentic architecture blueprint for your stack, a governance and human-in-the-loop framework, and a prioritized roadmap for the first agents to deploy

Ready to See What AI Agents Actually See About Your Brand?

The brands that win the next 24 months won’t be the ones with the loudest campaigns — they’ll be the ones whose catalogs an AI agent can correctly resolve, fairly compare, and confidently trust. Whether you’re a leader looking to understand your exposure or a practitioner ready to make the case to your manager, this workshop is built to deliver a working diagnostic and a roadmap you can actually deploy.

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Frequently Asked Questions

Who should attend this brand visibility for agentic commerce workshop? Brand and marketing leaders, e-commerce and digital directors, CMOs and VP-level marketing leaders, product information and data teams, and the SEO and generative search leads responsible for AI-era discovery. The workshop is calibrated to work for executive sponsors setting the roadmap and for the practitioners who own the structured data layer being evaluated.

Is this workshop available virtually or only in-person? Both. The full-day workshop can be delivered on-site at your offices, at a venue of your choosing, or as a fully virtual session — with the catalog diagnostic exercises adapted for either format.

What’s the difference between this workshop and an online course on generative search or AI commerce? This is a live, customized, full-day session led by the architect of the BVAC Framework, with hands-on diagnostic exercises run against your own SKUs and competitive set. Online courses teach concepts; this workshop produces a documented assessment of your brand’s actual exposure and a sequenced remediation roadmap.

Do participants need prior AI experience? No. The workshop is grounded in the structural mechanics of how AI agents read and evaluate catalogs — not in prompting or generative-AI fundamentals. What helps is familiarity with your own product data, feeds, and e-commerce infrastructure. Greg will get the team on the same conceptual footing on the agentic side.

How does this differ from the other workshops in the series? The AI for Marketers workshop is for content, social, comms, and CX teams getting up to speed on prompting and generative AI. Marketing Operations in the Age of Agentic AI is the advanced session for ops and MarTech leaders focused on autonomous workflow architecture. Brand Visibility for Agentic Commerce is the brand-and-catalog session focused specifically on whether AI agents can correctly identify, compare, and trust your products in the first place.

What deliverables do participants walk away with? The BVAC Framework with all eight dimensions applied to your own catalog, a documented assessment of where your brand is being silently excluded, a competitive visibility read against your specific set, a trust-signal-floor analysis, and a 90-day / 6–12 month / 12–24 month remediation roadmap sequenced by scoring dependency.

Will the workshop address marketplaces, retail media, and the role of third-party listings? Yes. A meaningful part of the diagnostic is identifying where an agent is currently citing a marketplace listing over your own site, and what that implies for your catalog, syndication, and marketplace strategy.

How is this workshop priced? Pricing depends on format, team size, and customization. Request a quote here.