141: #141: Let’s talk about Agile Marketing with Steve Moubray

Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of applications, marketers are uniquely suited to benefit from it. We’re going to talk about the value of experimentation, having patience to measure results, and the power of continuous, incremental improvement. To help me discuss this topic, I’d like to welcome Steve Moubray.

Learn more about your ad choices. Visit megaphone.fm/adchoices