40: #40 An Agile Brand Case Study: Netflix
Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From…
Understanding AI Marketing Adoption Trends: Strategic Imperatives for Enterprise Leaders
A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing tools across the U.S. This research, based on an analysis of Google search volumes for AI marketing-related keywords, provides a…
Strategic Imperatives for Retail Media Networks: Driving Performance and Trust
Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively deploying and managing RMNs to optimize performance and cultivate consumer trust.
AI’s Shifting Role in CX: Prioritizing Quality, Empathy, and Transparency Beyond Speed
The Liveops 2025 Holiday AI & Customer Service Report reveals a critical shift in consumer expectations: the demand for quality, empathy, and transparency now outweighs the pursuit of mere automation quantity. Enterprises must strategically pivot their AI deployments to blend…
Navigating the 2025 Job Market: Key Insights for Enterprise Talent Strategy
According to the TopResume Jobseeker Trends Report 2025, which surveyed 2,000 full-time U.S. workers in October 2025, a significant portion of the workforce is actively seeking new roles, with nearly half (36.2%) having searched in the past year and another…
AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey indicates that 42% of companies now routinely apply AI in their marketing operations, with 16% extending its use directly into…
