Month: October 2019

Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and home entertainment, I trace its…

I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.

I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.

I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.