S1 | 5: The importance of customer stories with Evan Huck, UserEvidence

New customers want to hear success stories from previous customers – and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantities has become apparent as more decisions are based on this key factor early on in the buyer journey.

Today we’re going to talk about the importance of customer stories and how B2B marketers and sales teams can more easily and readily get great customer examples they can share.

To help me discuss this topic, I’d like to welcome Evan Huck, CEO and Co-Founder at UserEvidence.

Teamwork and trust drive success

It is crucial for teams to have a common goal. This means that all team members must agree on the destination they are aiming to reach. Just like in any relationship, over-communication is key. By continuously discussing and clarifying the final goal, teams can ensure that everyone is on the same page and working towards the same objective.