Using a data-driven approach for B2B sales success

A data-driven approach can lead organizations to sales success, particularly in the context of setting sales reps up for success and reducing attrition rates. It emphasizes the need for companies to think holistically about incentives, planning, and providing tools for sales reps and managers to effectively manage their business on a day-to-day basis.

S1 | 14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango

To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences.

Today we’re going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a customer-led growth mindset.

To help me discuss this topic, I’d like to welcome Chris Dishman, Sr. Vice President, Customer Success at Totango.

S1 | 11: Why Good B2B Startups Fail, with James McCormick

Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential.

To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managing Growth Advisor at McCormick-i.

Effectively utilizing B2B customer feedback

Happy customer feedback is a valuable asset that organizations can leverage effectively to drive success in their marketing and sales efforts. In a podcast transcript discussing the importance of user evidence, the speaker highlighted the untapped potential of happy customer stories and the need for organizations to collect and utilize this feedback in a structured and strategic manner.

The unique role of personalization in B2B marketing

Personalization in B2B marketing is a powerful tool that can help businesses connect with their target audience on a deeper level. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique preferences, interests, and behaviors. This approach allows B2B brands to create more engaging and inspiring stories that resonate with their audience and drive them to take action.