Category: B2B Agility with Greg Kihlström

Today, we’re going to talk about the evolution of on-site search from a simple utility to a strategic, AI-powered content discovery engine. We’ll explore how changing consumer expectations, particularly from younger demographics, are forcing brands to rethink digital experiences, and…

With the rush to adopt generative AI, what’s the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action? Agility requires more than just adopting new tools; it demands a fundamental shift…

Today, we’re going to talk about why B2B advertising has historically lagged behind its B2C counterpart in audience targeting and activation. We’ll explore the challenges of working with fragmented data and the new opportunities that are emerging to create highly…

Today, we’re going to talk about navigating the complexities of global expansion. We’ll get into the strategic decisions leaders have to make when localizing content, such as where to spend the budget for maximum impact, and the critical choice between…

Peter is a seasoned partner executive and partner program consultant. He provides fractional consulting and program advisory services to growth companies. Current engagements include several early-stage PE or VC backed startups. Prior to consulting, Peter was founding Head for Partnerships…

Today, we’re going to talk about the practical, powerful, and often overlooked application of AI in what some call the ‘real economy’—the foundational industries that build and make our world. We’ll explore how AI-powered digital workers are moving beyond the…

Joining me today is Chris Tilkov, General Manager at DocuSketch, an automated estimation and documentation platform that helps homeowners rebuild after natural disasters. Before joining DocuSketch, Chris founded AskAiME, a platform that was successfully acquired. But his journey didn’t start…

Today, we’re going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We’ll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more…

Today, we’re going to talk about the massive blind spot in most B2B marketing measurement: the ‘dark funnel’ where prospects engage with content and ads but never click. We’ll explore how AI-powered attribution is finally shining a light on this…

Today, we’re going to talk about how AI is transforming project management and enabling true agility in industries that haven’t traditionally been known for their rapid pace of change. To help me discuss this topic, I’d like to welcome, Alan…

Today, we’re going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I’d like to welcome Derek Gerber, Director of…

Is the Chief Marketing Officer becoming the Chief Market Officer?  Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating…