Exploring the MarTech & CX Landscape
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.
To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
Personalization in B2B marketing is a powerful tool that can help businesses connect with their target audience on a deeper level. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique preferences, interests, and behaviors. This approach allows B2B brands to create more engaging and inspiring stories that resonate with their audience and drive them to take action.
Customer stories build trust by providing real-life examples of successful outcomes and experiences that previous customers have had with a product or service. In today’s B2B environment, trust is at an all-time low among buyers, with many being skeptical of vendors and their claims. This lack of trust can be attributed to various factors, such as the prevalence of fake reviews, exaggerated marketing claims, and a general sense of skepticism in the marketplace.
New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes.
Today we’re going to talk about sales compensation processes, and the state of incentivization as it stands today.
To help me discuss this topic, I’d like to welcome Arnab Mishra, CEO at Xactly.
Personalization is key for success in both B2B and B2C marketing. It involves tailoring marketing strategies and messages to individual customers or target audiences, creating a more engaging and personalized experience. In the podcast transcript, the speakers discuss the challenges and opportunities of personalization in marketing.
One of the key points Allison makes is the need for CMOs to carefully assess the needs of the organization before making hiring decisions. This involves understanding the gaps within the marketing team and determining what skills and expertise are required to meet the organization’s goals.
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing roles.
To help me discuss these topics, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Ceres Talent.
Personalization is a key driver of success in B2B marketing. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique needs, preferences, and behaviors. By delivering personalized experiences, B2B brands can create more engaging and inspiring stories that resonate with their audience and drive them to take action.
The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, and work together to create innovative solutions that market their company despite limited resources.
Today we’re going to talk about how CMOs can build high-performing marketing teams amidst cuts and rising demands.
To help me discuss this topic, I’d like to welcome Allison Breeding, CMO at Apptio, which was recently acquired for $4.6B by IBM, in part due to some of Allison’s teams marketing skills!
Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more.
To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr.
