The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work
Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.
In this fourth book in the best selling Agile Brand Guide series, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored. The Agile Brand Guide to AI & Marketing by best selling author Greg Kihlström gives marketing and CX professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.
The book explores how marketing and CX leaders can successful in their implementation of artificial intelligence in their planning, implementation, and optimization. This includes an exploration of both the current uses of AI and machine learning in marketing, as well as the four primary areas where marketers should be paying attention. The book includes insights and interviews with some of the leaders in marketing and AI, and a foreword by Carlos Manalo, Co-CEO and Co-Founder of Office of Experience.
“I wanted to create a book that goes beyond all the hype around AI, and show marketers the ways that these tools can help achieve better results, and help marketing teams do their work more effectively,” says Greg Kihlström, author of the book. “The Agile Brand Guides series is the perfect forum to do this because they are designed to deliver succinct, practical insights for marketing leaders and aspiring leaders to get up to speed on important and timely topics in three hours or less of reading time.”
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to the application of AI in marketing provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.
The Agile Brand Guide to AI & Marketing is available now in print and as an ebook from Amazon and directly from The Agile Brand Guides website at: https://agilebrandguide.com/book-series/the-agile-brand-guide-to-ai-marketing/
About Agile Brand Guides
Providing marketing leaders and aspiring leaders an overview of key marketing concepts, platforms, and trends in three hours or less.
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively, and to understand the principles and
Previous Agile Brand Guides explore Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), and the fundamentals of Agile Marketing.
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021). He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware.
He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond’s Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg was the founding Chair of the American Advertising Federation’s National Innovation Committee and served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has had multiple best–selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.