The Agile Brand Guide to AI & Marketing
Generative AI, Next Best Action, Process Automation, and Beyond for Marketers
PART OF THE INTERNATIONAL BEST-SELLING SERIES
By Greg Kihlström with a Foreword by Carlos Manalo, Co-CEO & Co-Founder at The Office of Experience | Available in Print and Digital
Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI that creates original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams..
In this fourth book in the best-selling Agile Brand Guide series, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored. The Agile Brand Guide to AI & Marketing: Generative AI, Next Best Action, Task Automation & Beyond by best-selling author Greg Kihlström gives marketing and CX professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.
The book explores how marketing and CX leaders can succeed in their implementation of artificial intelligence in their planning, implementation, and optimization. This includes an exploration of both the current uses of AI and machine learning in marketing, as well as the four primary areas which marketers should be paying attention. The book includes insights and interviews with some of the leaders in marketing and AI, and a foreword by Carlos Manalo, Co-CEO and Co-Founder of The Office of Experience.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to the application of AI in marketing provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.