24: #24 Open Dialogue with Customers

We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be reported. Consumers rarely view engagement in the same way, or think of it all. In an era where advertising and marketing are so pervasive, customers aren’t seeking engagement with brands. In fact, most people who do not work in the marketing world rarely, if ever, think about something like brand engagement.

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