283: #283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega

Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.

To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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