319: #319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA

Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.

In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.

To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.


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