A lot of money is spent to do research in order to better understand potential and current customers. In a fast-changing world, many of the factors that go into the gaining consumer insights can change suddenly. This means well-planned research can suddenly be missing a key factor, such as a global pandemic, and economic downturn, or other issues that may cause consumers to have very different priorities, almost overnight.
Today we’re going to talk about Agile research, and how you can gain customer insights based on research that doesn’t go out of date the minute you get the results.
To help me discuss this topic, I’d like to welcome Corey Lipman, Founder of Jumpspark, formerly on the Global Human Insights team at Procter and Gamble.
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