Anyone that listens to this show knows that category leaders are using data driven customer engagement to create better customer experiences, more loyal customers, and a competitive advantage for the years ahead.
Twilio recently published its annual State of Customer Engagement Report, exposing the significant challenges businesses face in activating customer data and what’s at stake when it’s done wrong.
Today we’re going to talk about customer engagement as competitive advantage, and how engaged consumers that trust the brands they support become loyal lifetime customers.
To help me discuss this topic, I’d like to welcome Glenn Weinstein, Chief Customer Officer at Twilio.
RESOURCES
Twilio report: https://www.twilio.com/en-us/state-of-customer-engagement
Twilio website: https://www.twilio.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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