402: #402: Agile Marketing adoption and growth with Melissa Reeve, Agile Marketing Alliance

Today’s topic is something I’m certainly passionate about, and which I recently wrote two books in my Agile Brand Guides series about, and my guest today has been very active in the community.

Today we’re going to talk about Agile Marketing, and a recent report: The 6th annual State of Agile Marketing Report, by AgileSherpas and The Agile Marketing Alliance. There are a number of insights that should be interesting to all marketers and leaders. 

To help me discuss this topic, I’d like to welcome Melissa Reeve, Principal Consultant at Agile Minds and Co-Founder of the Agile Marketing Alliance.


State of Agile Marketing 2023 report: https://www.agilesherpas.com/blog/state-agile-marketing-2023

Agile Marketing Alliance website: https://www.agilemarketingalliance.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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