There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task.
Today we’re going to talk about what it takes to create great customer experience. To help me discuss this topic, I’d like to welcome Jon Picoult, Founder of Watermark Consulting and Author of the book Impressed to Obsessed.
RESOURCES
Jon Picoult’s website: http://www.jonpicoult.com
From Impressed To Obsessed book website: http://www.impressed2obsessed.com
Watermark Consulting Customer Experience ROI Study: http://www.watermarkconsult.net/cx-roi
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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