No one wants to pass up the opportunity to get a new subscriber, but sometimes hitting that paywall causes users to bounce. But what if there was a way to engage users in a way that gives them a more valuable reason to stick around?
Welcome to One Amazing About encorekit.com. Today we’re talking with Michael Gants, CEO of Encore at encorekit.com and he will be sharing one amazing thing about their platform with us today.
Watch the Episode
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing With Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
About Michael Gants
Michael Gants is the Founder and CEO of Encore, an iOS SDK that helps subscription apps monetize the 90–95% of users who decline the initial paywall.
Michael studied economics at Harvard College, where he graduated as a John Harvard Scholar, and later earned his MBA from Stanford Graduate School of Business. His career spans consumer product development, growth strategy, and venture capital, with a focus on sustainable, user-first monetization.
Before Encore, Michael founded Yaw, an AI-powered shopping assistant. He has also worked in innovation consulting at Innosight (Clay Christensen’s firm) and sourced early-stage ML investments as a Venture Fellow at Hyperplane. He brings a behavioral lens to product monetization, drawing on his background in consumer psychology and his experience building products that align business incentives with user value.
Through Encore, Michael works with mobile app teams to rethink what happens when a user says “no” to a subscription: turning that moment from a dead end into a monetization and retention opportunity.
Outside of work, Dan enjoys challenging himself with escape room adventures and video games.
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
