Founder and CEO at Encore
Michael Gants is the Founder and CEO of Encore, an iOS SDK that helps subscription apps monetize the 90–95% of users who decline the initial paywall. Michael studied economics at Harvard College, where he graduated as a John Harvard Scholar, and later earned his MBA from Stanford Graduate School of Business. His career spans consumer product development, growth strategy, and venture capital, with a focus on sustainable, user-first monetization.
Before Encore, Michael founded Yaw, an AI-powered shopping assistant. He has also worked in innovation consulting at Innosight (Clay Christensen’s firm) and sourced early-stage ML investments as a Venture Fellow at Hyperplane. He brings a behavioral lens to product monetization, drawing on his background in consumer psychology and his experience building products that align business incentives with user value. Through Encore, Michael works with mobile app teams to rethink what happens when a user says “no” to a subscription: turning that moment from a dead end into a monetization and retention opportunity.
Links
Michael Gants on LinkedIn: https://www.linkedin.com/in/michaelgants/
Encore website: https://www.encorekit.com
Podcast Appearances
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Please note that this information was accurate as of March 26, 2026