Is your content strategy guided more by hunches than data?
Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging.
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy.
To help me discuss this topic, I’d like to welcome Chip Lewis, Director of Web Analytics at Shutterfly.
About Chip Lewis
Chip Lewis on LinkedIn: https://www.linkedin.com/in/chipmlewis/
Resources
Shutterfly: https://www.shutterfly.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
Don’t Miss MAICON 2025, October 14-16 in Cleveland – the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don’t miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
