Lessons from Taylor Swift About How to Create Superfans with Brittany Hodak
Have you ever wondered why some celebrities create a swarm of superfans that become lifelong advocates for them (and others, not so much)?
My guest on this episode of the Delighted Customers Podcast worked her way up from radio station mascot to the head of a marketing agency that promoted the biggest name stars from Taylor Swift, Katy Perry and Dolly Parton along with some of the biggest brands like Walmart, Amazon, and Disney.
Now an author and speaker, Brittany Hodak and I explore her book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.
Highlights from the show:
- What lessons can leaders take from Taylor Swift’s incredibly loyal fanbase?
- The power of “common lessons”
- How to cultivate customer loyalty
- Understanding personal brand influence
And much more…
About Brittany Hodak
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”
Resources
- The Delighted Customers podcast website: https://www.empoweredcx.com/podcast
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- The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Brittany Hodak, Author, Creating Superfans
