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A cloud strategy enables data innovation

This article was based on the interview with Aron Clymer of Data Clymer by Greg Kihlström for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

One of the key drivers behind this data revolution is the cloud computing infrastructure. Cloud platforms, such as Amazon Web Services (AWS), have paved the way for innovative data solutions by providing the necessary resources and scalability to handle large volumes of data. The interview with Aron Clymer of Data Clymer highlights the significant impact of cloud computing on data innovation.

Traditionally, data warehousing has been a complex and time-consuming process. Data teams would spend months designing systems and optimizing performance. The sheer volume of data posed a challenge, as one system could not handle it effectively. Data modeling was required to transform raw data into usable chunks for analysis. This process required extensive work and often resulted in technical issues and system failures.

However, with the advent of cloud platforms, these technical problems have been largely solved. Cloud infrastructure offers virtually unlimited resources, allowing organizations to scale their systems as needed. Companies can now spin up a system quickly and efficiently, without the need for extensive planning and resource allocation. The technology itself has also become more performant, enabling faster and more efficient data processing.

The cloud has made data warehouses more accessible and user-friendly. Organizations can now leverage the power of their data warehouses for various business applications. For example, companies can use their data warehouse to gain a holistic view of their customers or products. This comprehensive understanding can then be used to drive marketing campaigns, sales strategies, and customer success initiatives.

Furthermore, the cloud enables the reverse ETL process, where data is pushed back out from the data warehouse to operational systems. This innovation allows organizations to use their data warehouse in real-time for day-to-day operations. By querying the data warehouse and utilizing the insights gained, businesses can make informed decisions and drive their operations more effectively.

Overall, the cloud has revolutionized data innovation by providing organizations with the necessary infrastructure and tools to handle and analyze data efficiently. The modern data stack, built on cloud platforms, has eliminated many of the technical challenges associated with data warehousing. It has also opened up new possibilities for businesses to leverage their data for various applications, driving operational efficiency and informed decision-making.

As technology continues to advance, the cloud will undoubtedly play a crucial role in shaping the future of analytics. Organizations should consider investing in their data stack and exploring the possibilities offered by the cloud. By harnessing the power of the cloud, businesses can unlock the full potential of their data and gain a competitive edge in today’s data-driven world.

House of the Customer by Greg Kihlström is now available.
House of the Customer by Greg Kihlström

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