My Courses
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Yesterday’s Marketing Technology News | March 29, 2026
The common thread across all three themes is the gap between vendor announcements and operational readiness. Every major platform is announcing AI capabilities; far fewer organizations have the data quality, governance frameworks, and trained teams to deploy those capabilities effectively. CMOs who focus on closing that operational gap — rather than chasing the next announcement…
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NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era
Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights a significant gap between cloud ambition and reality. The research indicates that organizations failing to evolve their cloud foundations risk constraining the growth and value of their AI investments.
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Personalization with strong context delivers measurable leaps. Martech Futurist | March 28, 2026
This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating competitive advantage and brand risk, often within the same organization.
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Yesterday’s MarTech News | March 27, 2026
Yesterday’s press release cycle was dense with announcements, but the signal-to-noise ratio is low unless you know what to look for. Three structural shifts are happening simultaneously, and CMOs who conflate them will make poor investment decisions.
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#835: Qualtrics’ Jordan Harper on using synthetic panels to get real insight
We are in Seattle at the Qualtrics X4 Summit, and today, we’re going to talk about a fundamental shift in how we gather customer insights. We’ll explore the diminishing returns of traditional research and dive into the potential of synthetic panels—AI models trained to represent audiences without the fatigue, bias, or social desirability that can…
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Framer: Accelerating Digital Presence: Optimizing Websites for Continuous Growth
Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and operational realities. While the speed of launching new digital experiences has increased, the ability to continuously optimize and adapt websites for performance often lags, leading to missed opportunities and stalled growth.
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Intuit Mailchimp: Precision E-commerce: A Strategic Blueprint for DTC Leaders
Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts, offering a practical guide for senior marketing and CX leaders to build, scale, and sustain profitable e-commerce operations. This blueprint emphasizes a holistic approach, integrating brand strategy, financial discipline, optimized customer experiences, and diversified growth…
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Cognitiv Declares the End of Static Audience Segments with the Launch of AudienceGPT
Built on the same Deep Learning Advertising Platform as ContextGPT, AudienceGPT predicts consumer journeys to create dynamic audiences
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Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from a fragmented organization that was lagging its peers in client experience to a modern, relationship-oriented bank driving billions in revenue growth. They did it by moving customer experience (CX)…
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Yesterday’s MarTech News | March 26, 2026
Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does not. The through-line: AI is compressing timelines and automating decisions across the marketing stack. The organizations winning are those that built governance infrastructure before deploying at scale – not after…
