My Courses
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Adeptia Announces the Release of New Generation of Intelligent Data Automation Platform
Latest version of intelligent data automaton™ platform includes an upgraded user experience, marketplace with preconfigured app connectors, integrations, and APIs, and AI-powered Business Rules, Data Mapping, and Intelligent Document Processing
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Generative AI enhances scalable personalization
The quest for personalization at scale has been a focal point for brands seeking to connect authentically with consumers. For decades, marketers have grappled with the challenge of delivering tailored experiences that resonate with diverse audiences. As highlighted in a recent podcast discussion, the advent of generative AI marks a pivotal moment in this journey,…
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#45: Bringing your “A” game to an event with Tiffany Hamilton, Victor Wear
It takes a lot of public/private partnerships to bring economic stability and growth to a community. Arlington strives to share these partnerships with small businesses that may not otherwise get access to big opportunities. For the second year,…
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#28: One Amazing Thing About Attentive with Karine Terzibachi
Is your SMS marketing lacking the engagement that your other channels have? If your brand hasn’t started planning to engage customers with RCS, you might already be falling behind the curve on the next wave of mobile marketing. Welcome to One Amazing About Attentive. Today we’re talking with Karine Terzibachi, Chief Business Officer at Attentive…
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#43: Localizing video using AI with Guy Piekarz from Panjaya
Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their…
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Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next
Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click, and buy across platforms at a pace that outstrips most brands’ ability to plan, let alone personalize. Add in the pressure of AI-driven expectations, the rise of TikTok commerce, and the ever-creeping start to the holiday season, and it’s clear:…
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#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section
AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend?
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Embracing first-party data to enhance advertising efficiency
The conversation surrounding data privacy and advertising efficacy has reached a pivotal moment. With the impending phase-out of third-party cookies, advertisers are compelled to rethink their strategies and embrace first-party data as a cornerstone of their marketing efforts. This shift not only addresses privacy concerns but also enhances the efficiency of advertising campaigns, ultimately leading…
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Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to cubicle walls: a traffic‑light matrix of key accounts shaded in green, yellow, or—worst of all—red. Everyone vows to fill it in before Friday. Everyone forgets. Meanwhile a “green” client quietly shops the competition, and leadership learns about it when the…
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Emotional Resonance Drives Ad Success
In the competitive arena of Super Bowl advertising, where brands vie for consumer attention and engagement in a matter of seconds, the ability to evoke emotion has emerged as a critical factor in determining the success of an ad.
