My Courses
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#834: Encore CEO Michael Gants on the importance of the paywall experience
Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing moment where up to 95% of hard-won users say “no” and are effectively treated as a lost cause. We’ll explore why that moment of decline isn’t the end of…
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Domo Launches AI Agent Builder and MCP Server to Connect Enterprise Data to the AI Ecosystem
New capabilities unveiled at Domopalooza enable companies to orchestrate AI agents and enterprise data across their workflows to power the next generation of the intelligent enterprise
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Ada: Elevating Agentic CX: Moving Beyond AI Promise to Measurable Business Impact
Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for customer service, a significant …
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Shopify Launches ‘Agentic Storefronts’ to Enable Direct Commerce Within ChatGPT and Google Gemini
Shopify has announced the launch of Agentic Storefronts, a suite of integrations designed to embed merchant product catalogs directly into leading AI interfaces including ChatGPT, Microsoft Copilot, and Google’s Gemini. The move signals a strategic shift toward “agentic commerce,” where AI assistants act as intermediaries in the customer journey, moving beyond simple search to facilitate…
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Yesterday’s MarTech News | March 25, 2026
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while 70% of e-commerce brands prioritize optimizing marketing spend, only 8% currently use AI for campaign optimization. This suggests that the primary challenge for many organizations remains their underlying data…
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Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era
Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth
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#833: Qualtrics’ Ali Henriques on accelerating the speed to insights with synthetic research
We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate…
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Conga: Beyond Fragmentation: Building an Integrated Commerce Chain for AI-Driven Growth
Conga’s The State of Commercial Operations: Fragmentation in the Age of AI report examines the critical challenges posed by fragmented commercial operations. It outlines how senior marketing and CX leaders can develop an integrated commerce chain, laying the foundational data and process integrity required to harness AI for measurable business outcomes and sustained competitive advantage.
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Klaviyo Expands AI Agents to Power the Autonomous B2C CRM
New autonomous campaign agent generates full marketing campaigns from a single prompt, delivering faster, more trusted customer experiences
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Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail
The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities across over 400 specialty retailers globally. This benchmark reveals that true competitive advantage now stems from delivering seamless, connected customer experiences, extending from initial discovery through final fulfillment.
