My Courses
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Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences
Vistaprint uses Fivetran to activate governed first-party data across advertising and owned channels, improving targeting efficiency, experimentation, and AI initiatives
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RainFocus Introduces RainFocus Nexus, a Secure, Cloud-Agnostic System of Specialized AI Agents to Act As Teammates to Event Marketers
AI agents support decision-making, handle complex configurations and adaptations, and seek to be interoperable with organizations’ existing enterprise stacks
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MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what marketers should do next.
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75% of Visitors Will Switch to a Competitor When a Website Feels Unsafe, Liferay Survey Finds
New report shows how small glitches and visual mistakes instantly erode digital trust and drive users away
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New Relic Data Report Reveals Clear Link Between AIOps Usage and Increased Engineer Productivity
Users of New Relic’s AI-strengthened observability shipped code at an 80% higher frequency on average than non-AI users in 2025 Data from 6.6 million platform users also shows that AI …
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Change Agents: Agentic AI Is Not About Efficiency
Agentic AI in marketing is not about “more content with fewer people,” but about how fast you can respond, how relevant you can be, and how safely you can operate across your most important domains. The meaningful frame for executives is simple: focus on a small, governed portfolio of agentic use cases that clearly move…
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PR Isn’t Optional—Silence Bleeds Deals and Money
For too long, the industry has treated PR as a vanity metric—a way to “sound good” rather than a strategic tool to “do business.” This is a fundamental misunderstanding of market dynamics. PR is not the “after” of business success; it is a critical input.
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Constructor is the Only Vendor Named a Customers’ Choice in 2025 Gartner Peer Insights™ Voice of the Customer for Search and Product Discovery Report
Constructor, a leading AI-powered search and product discovery platform for enterprise ecommerce companies, today announced it has been named a Customers’ Choice in the 2025 Gartner Peer Insights™ Voice of the Customer for Search and Product Discovery report.
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#804: GenLayer CEO Albert Castellana on AI’s accountability gap
Today, we’re going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with autonomous AI agents, a critical question is being ignored: when an agent makes a biased, unethical, or simply wrong decision that harms a customer or an employee, who is actually responsible?…
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Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless, delightful experience. Yet, we often overlook the very first interaction we have with the partners who help us build these experiences: the digital welcome mat we lay out for them.
