My Courses
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Consumers seem to be more AI-ready than brands. | MarTech Futurist – March 24, 2026
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust is more fragile than vendor narratives suggest, and budget authority is shifting toward finance. Those who will lead in the months and years ahead are those who treat AI adoption…
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Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience programs. We’ve built dashboards, tied bonuses to it, and presented its steady upward climb in boardrooms as definitive proof of our success. And for good reason—it’s a simple, powerful metric. But as any seasoned leader knows, the comfort of a…
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Yesterday’s MarTech News | March 24, 2026
Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt around AI agents, and the window for strategic positioning is narrowing fast. But CMOs should resist the temptation to read these announcements as a unified green light to accelerate AI…
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Constructor Unveils Merchant Intelligence Agent (MIA), Bringing Instant Insight and Faster Action to Ecommerce Merchandising
This new AI agent from Constructor explains product discovery results, suggests next steps, and automates actions — helping retailers create better shopping experiences
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Zappi: CPG at an Inflection Point: Navigating the 2026 Mega-Trends with Data and AI
As shown in Zappi’s report, CPG Mega-Trends: The data, trends & forces reshaping consumer packaged goods, 2026 Edition, this shift necessitates a strategic pivot for CPG leaders, demanding not just better products and smarter innovation, but also faster, data-driven decision-making and a proactive embrace of artificial intelligence (AI). The market no longer rewards the old…
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Gradial Launches GEO Agent With Built-In Execution to Help Brands Win in AI Search
New capability identifies visibility gaps in AI search and automatically implements fixes across website content
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Netlify Turns AI Prompts Into Production-Ready Software
Netlify, the platform where agents and developers build together, announced a new way to create software on Netlify. Teams can now start a new project from a prompt at netlify.new using Agent Runners. Choose from a leading coding agent (Claude Code, Codex or Gemini CLI) and get a live web app on Netlify in minutes.
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Synthesize to Optimize: Synthetic Personas Excel at Audits, Struggle With Context
The promise is intoxicating: “instant users” available 24/7, capable of testing a prototype in minutes rather than weeks, all for a fraction of the cost of recruiting human participants.
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AI adoption is accelerating faster than strategy, and organizational readiness. MarTech Futurist – March 23, 2026
This week’s intelligence from Harvard Business Review, Gartner, Forrester, and MarketingProfs converges on a single uncomfortable truth for marketing leaders: AI adoption is accelerating faster than strategy, and organizational readiness can keep pace. Four distinct but interconnected tensions are emerging that demand C-level attention right now.
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#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and loyalty you’ve worked so hard to create. To…
