My Courses
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Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t confidently say it’s working. Many organizations deploy AI with strong pilots and impressive dashboards but lack a consistent evaluation framework once the system is in production.
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Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and unlock the efficiencies promised by an agentic workforce. We are moving with unprecedented speed, transitioning from AI as a clever assistant to AI as an autonomous actor—an agent empowered to negotiate, make offers, and resolve customer issues on behalf of…
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Yesterday’s MarTech News | March 21, 2026
News from the world of MarTech, AI adoption, and e-commerce yesterday tells a story that CMOs need to read carefully — not for the hype, but for the structural shifts underneath it. The dominant theme across yesterday’s announcements is a convergence of three forces: the industrialization of agentic AI (moving from pilot to production), the…
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Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single celebrity is hired or camera rolls, the only metric that truly matters isn’t buzz, but business impact. Did the ad connect with the right audience? Did it reinforce the brand? And most critically, did it create a clear path to…
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Radial: Strategic Adoption of Agentic AI in Commerce: Priorities for CX Leaders
Radial’s The Dawn of AI and Agentic Commerce: Key Consumer Research on Agentic AI report reveals critical insights into these dynamics.
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Radial Survey Finds 58% of Consumers Are Open to Using an AI Agent, Yet Only 6% Have Done So
Radial, Inc., a leading 3PL set to become Paxon later this year, today announced the results of two distinct surveys of 1,000 consumers each that explore how consumers perceive, adopt, and trust agentic AI in commerce. The findings reveal a clear adoption gap where nearly six in 10 consumers (58%) say they are open to…
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Yesterday’s MarTech News | March 20, 2026
Yesterday’s martech news cycle produced 20+ product launches and reports. Here’s what actually matters for CMOs and marketing organizations — and what doesn’t.
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#831: CSG’s Megan Lukitsch on radical simplicity in CX
Today, we’re going to talk about a counterintuitive but powerful idea: that the future of customer experience is not about creating more elaborate experiences, but about radically simplifying them to the point where they become forgettable—in a good way. We’ll explore how focusing on effortless outcomes and leveraging AI to enable simplicity can become a…
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AI Is Now Explaining Your Customer Experience
Customers might browse a website, read support articles, ask a chatbot or contact a service team directly. Sometimes they’d watch YouTube videos, check Reddit threads, ask in Facebook groups. Across those channels, the organisation still largely understood and could interject into how its products, services and policies were explained.
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Lineaje Unveils UnifAI to Secure and Govern Agentic AI
The new offering enables enterprises to build and deploy agentic AI applications faster, without sacrificing security or compliance
