My Courses
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Zeta Global: AI-Driven Commerce: Reimagining Consumer Engagement and Brand Loyalty
According to From Discovery to Checkout: How AI Is Changing Consumer Behavior, new research from Zeta Global, senior marketing and CX leaders must understand this evolving landscape to build trust, foster loyalty, and drive measurable outcomes in an AI-powered commerce environment.
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Seel Launches Industry’s First AI-Powered Agencies for Ecommerce Operations to Unlock Greater Speed and Efficiency for Merchants
Seel, a leader in agentic commerce operations, announces Seel Agencies, the industry’s first AI-powered agencies, built on its infrastructure already serving more than 35 million shoppers across thousands of merchants.
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Conga Opens Boston Office, Building on PROS B2B Acquisition Momentum
Conga Continues to Grow with New East Coast Hub, Accelerated Innovation and Elevated Customer Experience
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Expert Mode: Cutting Through the AI Noise to Build a Real-World Strategy with Daniella Harkins, LiveRamp
The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring line item on board meeting agendas and a constant hum in the background of every planning session. The vendor landscape, of course, has responded in kind, with every platform suddenly rebranded as a revolutionary, AI-powered silver bullet.
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Yesterday’s Marketing Technology & AI News | July 1, 2026
The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that 70% of AI shoppers still prefer to complete transactions on brand-owned channels, but AI is already controlling discovery and evaluation before the customer ever reaches a brand’s site.
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LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that drive efficiency and better customer experiences. Why a…
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Optimizely: AI in Marketing: The Reality of More Work, Not More Time
While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex reality. The findings, based on a survey of over 2,000 B2B marketing leaders across seven global markets, indicate that current AI adoption often leads to fragmented efforts, increased manual intervention, and challenges in maintaining brand…
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With AI as baseline capability, your operating model decides how much value is generated. Martech Futurist | June 30, 2026
The latest research converges on measurment of the distance between the AI transformation CMOs describe and the operating model they have actually rebuilt. BCG’s survey of 300 global CMOs captures it directly. 96 percent say AI is driving an end-to-end transformation of their function, while 8 percent run campaigns in which multiple agents operate autonomously…
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Yesterday’s Marketing Technology & AI News | June 30, 2026
Yesterday produced a small set of marketing technology announcements, and they describe one subject from four angles: who controls the layer where AI systems decide what a brand’s customers see. Particular Audience, WSI, 5W, and Vmake Labs each addressed a different surface where that control is moving away from marketers and toward AI platforms.
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MarTech: 3 direct mail lessons for evaluating agentic commerce
This article was written by Greg Kihlström for MarTech. Unfashionable as it may be to say, direct mail will outlast most of the agentic commerce startups pitching you today. That’s a strange thing to say in a year when AI agents influenced 20% of all Cyber Week orders in 2025 and drove an estimated $67…
