My Courses
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Linkedin: A New World of Work: Global Labor Market Rotates, Not Retreats
Today, LinkedIn’s Labor Market Report: Building a Future of Work That Works reveals a labor market showing signs of growth, fueled by the more than 1.3 million new jobs globally that have emerged due to new technology and broader workforce shifts. These roles are giving rise to the new collar era, an emerging workforce that blends knowledge…
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Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media
Long-time TEGNA leader and News-Press & Gazette CRO Nicki Harkrider-Probey will spearhead local media growth and expansion while former Cox Media Group executive Mindy Buckalew will lead omnichannel operations
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#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
Today, we’re going to talk about the intersection of marketing and human psychology. We’ll explore how understanding cognitive biases and behavioral science isn’t just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I’d…
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Algolia Collaborates with Microsoft to Drive Real-Time Product Data to Shopping Experiences
Collaboration gives retailers fresher visibility, increased discoverability, and new influence across AI-powered shopping channels
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Why Your Marketing Budget is Bleeding: The Critical Step Most Brands Skip
In the boardroom, the debate often plays out like a zero-sum game: “Should we put the budget into PR or Marketing?” The CFO wants measurable ROI immediately, pointing toward the granular tracking of digital advertising. The CMO argues for brand sentiment and long-term positioning. They are both asking the wrong question.
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Mastering AI-Powered Discoverability: Strategic Imperatives for AEO/GEO in 2026
The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems for information, brands must adapt their strategies to ensure visibility and trust.
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Shift: Beyond the Tab Limit: Why Enterprise Leaders Must Rethink Digital Workflows in 2026
The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between digital capability and user control. Senior marketing and CX leaders must understand these shifting user preferences to design more effective and less fatiguing digital experiences, ultimately enhancing customer satisfaction…
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The Legacy Browser is at a Breaking Point: According to the State of Browsing Report
New Shift Data Shows Browsers Are Failing Modern Users as 1 in 5 Juggle 11+ Tabs
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Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether a brand is on the rise, holding steady, or losing ground. This real-time metric captures how perception is changing, often before shifts in sales, market share, or even long-term…
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Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center
For decades, the contact center has occupied a specific, and often siloed, space in the enterprise org chart. It was the necessary, if not always beloved, cost center—a reactive function designed to triage problems and, hopefully, mitigate customer frustration. As marketing leaders, we’ve often viewed it as a parallel, but separate, track to our proactive…
