My Courses
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Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies & Growth at Bynder by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand …
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Hippo: Bridging the Generational Divide: AI Adoption in Home Insurance
A notable generational divide is emerging, presenting both opportunities and challenges for senior marketing and customer experience (CX) leaders. The 2026 Hippo Housepower Report examines these trends and outlines actionable strategies for enterprises.
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Yesterday’s MarTech News | March 14, 2026
The practical decisions CMOs need to make are not about which AI tools to buy. They are about whether their organizations have the process discipline, data quality, and governance structures to make any AI investment pay off. The announcements below illustrate both the opportunity and the operational gap in concrete terms.
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Optimizing for AI Search: Beyond Keywords to Citation Visibility in ChatGPT
A recent AirOps report, The Influence of Retrieval, Fan-out, and Google SERPs on ChatGPT Citations, provides empirical insights into these dynamics, revealing that simply being retrieved does not guarantee citation and that a significant portion of AI-driven search occurs outside conventional tracking methods. This necessitates a strategic shift in content and data governance to ensure…
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Expert Mode: Escaping the Generative AI Sea of Sameness with Toby Coulthard, Chief Product and Growth Officer at Jacquard
The promised land of hyper-personalized, unique content is starting to look suspiciously uniform. A strange, uncanny valley of sameness is emerging, where brand voices, once painstakingly crafted, are beginning to sound eerily similar.
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Yesterday’s MarTech News | March 12, 2026
Yesterday’s theme is the AI-driven disintermediation of the workflows and channels that marketing teams have spent years optimizing. Semrush rebranding around “Agentic Search Optimization” is not a marketing refresh — …
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#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we’re going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it’s actually changing consumer behavior, and what that means for marketing leaders trying to make smart…
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The infrastructure gap is now the competitive gap. | MarTech Futurist March 12, 2026
Whether the topic is AI agent readiness, personalization at scale, or brand presence in LLMs, the organizations pulling ahead are those that have invested in data foundations, governance, and operational workflows — not just the latest AI tools.
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Constructor Reports 82% Customer Growth in FY26, With its Platform Powering 322 Billion Shopping Interactions
Agentic AI innovation, strong retailer adoption and industry recognition reinforce Constructor’s leadership in ecommerce search and product discovery
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Expert Mode: Why Your Enterprise AI Strategy Needs to Be More Boring
The hype surrounding generative AI is immense, promising a revolution on par with the internet itself. But beneath the glossy demos and breathless headlines lies a more complicated truth for the enterprise: this technology is not a plug-and-play solution. It is probabilistic, occasionally unpredictable, and carries risks that make legal and compliance teams nervous.
