My Courses
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Verint Advances Agentic Outcome Orchestration With Enhanced Intelligence Across Conversations, Processes and Desktop Activity
Agentic Workforce Intelligence, Desktop Intelligence and Quality Intelligence Capabilities Built on Verint Agent Factory
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Verint Expands Platform With Agent Factory to Orchestrate Human and AI Agent Workforces
Verint® announced enhanced capabilities at Engage 2026 helping organizations scale CX Automation: Verint Agent Factory. This AI orchestration environment gives enterprises the ability to build, configure and manage the hybrid workforce of human and AI agents.
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Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth
However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams, Roles, and Governance for AI, surveying 100 retail marketing executives, reveals that AI does not simplify marketing; rather, it intensifies the need for organizational clarity, specialized capabilities, new workflows,…
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Parloa: Reclaiming Customer Trust: Modernizing Automated CX for the Demanding Consumer
he Parloa Consumer Patience Index 2026, a survey of 1,001 US consumers, reveals a population exhausted by ineffective automation and ready to switch brands over poor service. This report provides critical insights for senior marketing and CX leaders regarding current customer frustrations, patience thresholds, and expectations for automated interactions, highlighting the urgent need for strategic…
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Expert Mode: Dismantling the Hidden Tax on Marketing Workflows with Intuit Mailchimp’s Ose Amiegheme
Every marketing leader is familiar with the hidden tax. It’s not an entry on a P&L statement, but it’s paid daily in lost time, creative compromises, and operational friction. It’s the cost of moving a meticulously crafted design from a creative tool into a marketing automation platform, only to see it break. It’s the manual…
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AI redefines skills, roles, technology and governance — according to Org.Works and Cordial — with 50% of retail leaders planning to increase marketing headcount
Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean and Boot Barn, today released Designing the AI-Native Marketing Organization, a new report on how retail marketing leaders are rethinking skills, roles, technology, and governance to keep pace with generative and agentic AI.
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Expert Mode: From Predictive Insights to Autonomous Action: The Rise of Agentic AI
More recently, generative AI has captured the collective imagination, promising to streamline content creation, from ad copy to email subject lines. These are powerful, valuable applications. But they still position AI as a very sophisticated assistant—an analyst, a writer, a co-pilot. It provides insights and assets, but a human is still firmly in the driver’s…
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Yesterday’s Marketing Technology & AI News | June 23, 2026
Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is now using that term
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New Twilio Console: Comms, Compliance & AI in One Place | One Amazing Thing
Twilio’s new Console unifies communications, compliance, debugging, and AI troubleshooting in one “mission control.” See the demo with Asha Chakrabarty.
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From PegaWorld: enGen’s Richard Rutkowski on moving agentic AI from theoretical to practical
Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about moving AI from a theoretical concept to a practical, value-driving reality. Specifically, we’ll explore: The transition from predictive AI to agentic AI, and what that means for orchestrating complex customer journeys. The architectural and data foundations…
