My Courses
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#76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
Today, we’re going to talk about why B2B advertising has historically lagged behind its B2C counterpart in audience targeting and activation. We’ll explore the challenges of working with fragmented data and the new opportunities that are emerging to create highly precise, actionable audiences by combining different data sources in a new way. To help me…
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#51: One Amazing Thing About The Brief with Thibault Imbert
Delivering a full ad campaign can make or break a product launch, but the time, teams, and effort to do that can be daunting. But what if you were able to go from a single product image to full ad campaign in a matter of minutes? Welcome to One Amazing About The Brief. Today we’re…
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Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.
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Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX
A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights from this study offer critical lessons for senior marketing and CX leaders navigating global markets.
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Adobe: AI-Driven Commerce: Surging Traffic, Elevated Conversions, and Evolving Consumer Trust
According to recent Adobe Analytics data recapping the 2025 holiday season, this trend indicates a fundamental evolution in digital commerce, moving generative AI from a peripheral channel to a core component of the shopping journey.
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AI saves shoppers hours during the 2025 holiday season, but trust hinges on transparency and ethics, new Talkdesk survey finds
Post-2025 Holiday Shopping Survey reveals how shoppers used AI, the efficiency gains that followed, and why responsible AI matters for retailers
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Cordial Brings AI Into the Work, Not Just the Workflow
AI agents designed to ground, govern, execute, and coordinate marketing activations in real time
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Treasure Data Launches Marketing Super Agent: The First Enterprise AI That Operates Like a Marketing Department
Part of Treasure Data AI Marketing Cloud, this multi-agent AI orchestration system helps marketing teams plan, create, and execute the full lifecycle of marketing with precision, control, and enterprise-grade velocity
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Shutterstock: Reclaiming Creative ROI: How Cultural Intelligence and Strategic AI Drive Enduring Brand Impact
The 2025 Creative Impact Report, presented by Shutterstock, offers a data-driven framework to address this, emphasizing that true business value stems not from sheer volume of content, but from strategically deployed, emotionally resonant, and culturally intelligent creative. The report introduces the “Shutterstock Impact Score,” a metric comparing purchase intent against year-over-year changes in media spend…
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The Home Depot and Google Cloud Launch Agentic AI Tools to Help Customers and Associates Bring Projects from ‘How-to’ to ‘Done’
Expanded partnership introduces AI agents that go beyond advice to take action—giving customers project recommendations and managing complex material orders for pros
