My Courses
-
350: #350: It’s Time for Digital Customer Service with Ragy Thomas, Founder & CEO at Sprinklr
Today we’re going to talk about digital customer service, and how it’s now essential for companies in every industry to embrace it if they haven’t already started doing so. To help me discuss this topic, I’d like to welcome Ragy Thomas,…
-
349: #349: Madtech and First Party Data Strategies with Jonathan Moran, SAS
By 2023, 65% of the world’s population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining…
-
Forbes: How Successful Adoption Of AI Can Change Your Marketing Approach
This article was originally written by Greg Kihlström for Forbes. Read the original article in full here. It’s hard to miss the consistent and continual stream of news and …
-
MarTech: Using AI and journey orchestration to boost your marketing automation
This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the …
-
348: #348: Customer, Employee, and Business Experience with Adrian Swinscoe, Host of the Punk CX Podcast
Today we’re going to talk about the value of thinking about experience holistically – customers, employees, and the business, so that when it’s done well, everyone wins. To help me discuss this topic, I’d like to welcome Adrian Swinscoe,…
-
347: #347: How human-centric businesses win the war for talent with Paul Vian, Chief Revenue Officer at Apps Associates
Today we’re going to talk about how leading with a human-centric approach strengthens recruiting, talent retention, and business goals. To help me discuss this topic, I’d like to welcome Paul Vian, Chief Revenue Officer, Apps Associates. RESOURCES…
-
Practical E-Commerce Features Upcoming Book by Greg Kihlström on Marketing & AI
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
-
CustomerThink: Conversational Marketing and the Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here. Conversational marketing can have a positive impact on the customer experience by …
-
346: #346: Winning in the subscription economy with Matthew Holman, Head of Growth and Cofounder, Qpilot.cloud
The subscription economy is growing, with the market size as of 2020 estimated to have been about $650Billion according to Statista, and projected to be over $1.5 Trillion by 2025. That’s a lot of subscriptions! For those listening, you’ve…
-
Key differences between Marketing Operations and a PMO
This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs
