My Courses
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354: #354: Agile marketing and the customer-centric team with Robin Ross, Costco
Today we’re going to talk about creating a winning customer and employee experience, and how Agile Marketing approaches can be introduced and adopting for successful outcomes. To help me discuss this topic, I’d like to welcome Robin Ross, AVP…
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Are we really ready for an AI-driven Customer Experience? Part 2
By Matthew Egol and Greg Kihlstrom . Artificial intelligence is not without its challenges. Now let’s discuss some things to watch out for when introducing AI into your CX strategy.
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353: #353: Intrapreneurship with Greg Kihlström and Co-Host Adam Chen, CMO at The Amenity Collective
Welcome to a special episode of the The Agile Brand podcast that we call The Agile Brand Guide to Intrapreneurship. While entrepreneurs are often lauded with creating new businesses and ideas, it is more often the case that change agents working…
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352: #352: How DEI transforms organizations with Donald Thompson, The Diversity Movement
Today we’re going to talk about how diversity, equity, and inclusion can play a transformational role in any organization. To help me discuss this topic, I’d like to welcome Donald Thompson, CEO & Co-Founder of The Diversity Movement, and author…
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Are we really ready for an AI-driven Customer Experience? Part 1
By Matthew Egol and Greg Kihlstrom .With customer experience a primary point of competition for many brands today, and the current stream of new products and features utilizing artificial intelligence (AI) based tools, a marriage of AI and customer experience (CX) seems like a perfect pairing.
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MarTech: Using AI and journey orchestration to boost your marketing automation
This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
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CMSWire: Helming True Customer-Centric Journey Orchestration
This article was co-written by Greg Kihlström and Matthew Egol of JourneySpark Consulting. Read the full article here. In this article, we’re going to talk about how to ensure your customer journey orchestration is built on the premise of customer-centricity.
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351: #351: Addressing Agile Skepticism, with Daria Bagina, Founder of Scrum Mastered
Today we’re going to talk about addressing Agile skepticism and utilizing Scrum successfully to create high-performance teams. To help me discuss this topic, I’d like to welcome Daria Bagina, Founder, Trainer, and Coach at Scrum Mastered….
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Book Review: House of the Customer on Hollywood Digest
Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.
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New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the automation of repetitive tasks, or determining…
