My Courses
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#797: Vitam CMO Lisa Avvocato on AI’s Growing Role from Search to Transaction
Today, we’re going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It’s a topic filled with both existential threats and…
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Truly AI Native Companies with Sebastian Graf
Sebastian Graf explains the coming rise of AI native companies. He shares four safety pillars for autonomous firms: code freeze, CICD compliance, regulatory model training, and harm-reduction finance. The episode …
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2025’s Top-Performing Ads Showcase The Agility of Authenticity
With generative AI accelerating production cycles to near-instantaneous speeds, the industry-wide obsession shifted toward how much we could produce and how fast we could ship it. Yet, as we look back at the creative that actually moved the needle, a different story emerges: speed without soul is merely noise.
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Google Cloud Brings Shopping and Customer Service Together with Gemini Enterprise for Customer Experience
New agentic solution enables businesses like Kroger, Lowe’s, Papa Johns, and Woolworths to create experiences that shift from simple conversations to active problem solving
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The agentic commerce platform: Shopify connects any merchant to every AI conversation
Shopify now enables native commerce across all major AI channels and built an open standard, co-developed with Google.
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Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales
For at least a decade, we’ve been on a collective quest to align marketing and sales. We’ve implemented CRMs, held countless inter-departmental meetings, and developed service-level agreements with the solemnity of international treaties. At the heart of this effort has been a single, unifying metric designed to be the bridge between two worlds: the Marketing…
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Salesforce: “Shared context” is the missing layer for AI-driven retail agents
AN FRANCISCO — January 10, 2026 — Salesforce is expanding its Agentforce 360 platform to address what it describes as a growing problem in AI-led retail: companies deploying multiple autonomous …
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Expert Mode: Why Your Design System Is Failing and How to Fix It
For many organizations, the design system has become a gilded cage—a beautifully crafted set of constraints that now stifles innovation, slows down digital transformation, and creates more friction than it removes. It’s the digital equivalent of paving a cow path; it makes the existing route smoother but does little to help you get to a…
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Confident Nonsense: Garbage In, Polished Garbage Out
AI doesn’t correct bad data. It does produce confident output built on whatever you feed it. Because of this, most “AI failures” are actually upstream data governance failures hiding behind polished outputs. Leaders should treat data readiness as a product, with clear owners, thresholds, and controls that prevent confident nonsense from scaling.
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Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys
AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams
