My Courses
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From Information to Insight: The AI-Fueled Value Migration Marketers Must Master
Picture the economic landscape as a vast pyramid. For decades, the base was built on information scarcity. Companies that controlled access to data, knowledge, or specialized content could charge premium prices. Lawyers’ billable hours were justified by their exclusive access to legal precedents. Financial analysts commanded high salaries for synthesizing market reports. Consultants earned six-figure…
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AI Promised Marketing Speed, But Enterprise Complexity Is Slowing Teams Down, Typeface Research Finds
Survey of marketing leaders reveals campaign timelines have lengthened as organizational readiness constrains AI transformations
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Parloa Study: 1 in 3 Americans Would Rather Switch Brands Than Be Put on Hold
Inaugural Parloa Consumer Patience Index finds consumers are creative at avoiding robotic customer service – and equally opinionated about what should replace it
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Typeface: The AI Speed Paradox: Orchestrating Enterprise Marketing Velocity with Governance and Brand Trust
The Typeface Signal Report: The AI Speed Paradox (2026), reveals a significant disconnect: despite widespread AI adoption, marketing organizations are not consistently achieving faster campaign execution. Instead, many face increased complexity, operational bottlenecks, and heightened risks to brand quality.
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Optimizely Unveils New Brand Identity Rooted in a Simple Belief: Marketers Should Be Free to Grow
As AI reshapes marketing, Optimizely’s new brand makes the case for technology that puts creativity back at the center
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Yesterday’s Marketing Technology & AI News | June 22, 2026
Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration, generative content platforms, e-commerce personalization, and the opening of Cannes Lions collectively signal a market that has moved decisively past experimentation. But the gap between vendor promises and operational reality…
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Twilio’s Vanessa Thompson on moving to a unified view of your customers
Specifically, we’ll cover: Why traditional funnel metrics can obscure true customer intent and what to focus on instead. The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience. How context-aware AI is graduating from simple automation to becoming a core driver of intelligent customer engagement. To help me discuss…
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HostingAdvice.com: Cloud Outages: 73% of Americans Face Disruption Within 24 Hours – A Mandate for Enterprise CX and Marketing Resilience
A recent study by HostingAdvice.com (2026) reveals that 73% of Americans expect significant disruption to their lives within 24 hours of a major cloud outage. For senior marketing and customer experience (CX) leaders at large enterprises, these findings underscore the immediate and tangible impact such events have on customer satisfaction, brand trust, and operational continuity.
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Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On one hand, the services offered—payment processing, acquiring infrastructure, virtual card issuance—can feel like commoditized utilities. The lights must simply stay on. On the other hand, the stakes could not be higher. We are dealing with the lifeblood of commerce, where…
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Agents now sit on both sides of the transaction. Martech Futurist | June 20, 2026
AI agents now sit on both sides of the transaction. They rank the information that shapes a purchase, they buy on a person’s behalf, and they sell inside answer engines and assistants. Forrester made the stakes plain for marketing leaders this week: brands market to machines as well as to people. Advantage goes to whoever…
