My Courses
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Adobe Integrates Conversational AI Into Photoshop and Firefly, Signaling Shift in Creative Workflows
Adobe has announced the launch of AI Assistant in Photoshop, now available in public beta for web and mobile. This move marks a significant step in the company’s broader vision to embed conversational AI across its creative suite, aiming to reduce friction for marketers and creators by allowing them to edit images through natural language…
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Expert Mode: Beyond Deflection – The Rise of Action-Oriented AI in Customer Engagement
While the pursuit of natural language understanding was a necessary step, it often overshadowed a more critical goal: utility. The real measure of success isn’t whether an AI can eloquently apologize for its inability to help, but whether it can actually solve the customer’s problem.
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Teradata Enables AI Agents to Autonomously Process Text, Images, and Audio at Enterprise Scale
Teradata Enterprise Vector Store unifies structured and unstructured data with agentic capabilities across hybrid environments, enabling rapid deployment of production-ready AI systems
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Alteryx Accelerates its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale
Alteryx, Inc., a leading AI-ready data and analytics company, today announced its next phase of growth at the Gartner Data & Analytics Summit, surpassing $1 billion in ARR and powering more than 380 million automated workflows annually. As enterprises shift from AI experimentation to full-scale execution, demand for trusted automation and AI-ready data has never been higher. With Alteryx One,…
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Yesterday’s MarTech News | March 10, 2026
The dominant themes are: (1) the widening gap between AI tool adoption and organizational AI competency; (2) the restructuring of the marketing technology partner ecosystem around AI specialization; (3) the shift from AI experimentation to AI governance and ROI accountability; and (4) the transformation of the B2B buyer journey toward autonomous, rep-free, AI-mediated purchasing.
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AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026
Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools. The shift from human-driven to agent-mediated discovery, purchase, and loyalty is not a future scenario — it is an active transition. McKinsey’s $3-5 trillion agentic commerce projection, Gartner’s CMO…
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Synthesize to Optimize: Inverting the Marketing Funnel From Reactive Optimization to Proactive Simulation
After decades of “spend-to-learn” advertising, are you still paying for consumer insights that AI can generate for free, before a single dollar of media spend?
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CMSWire: How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading to inconsistency, risk and rework. Let’s explore how we got here, and what can be done about it
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Yesterday’s MarTech News: March 9, 2026
Yesterday’s press release landscape tells a story that CMOs need to read carefully for the structural shifts implied. The dominant theme is a widening gap between AI adoption rates and AI competency. CoSchedule’s survey data showing only 3% of marketers self-identify as AI experts — despite near-universal tool adoption — is the most important data…
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#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
Today, we are recording from eTail Palm Springs, and we’re going to talk about the expanding, and frankly, more demanding role of the CMO. It’s a topic that’s front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become true architects of change—driving cross-functional growth,…
