My Courses
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AI adoption gains momentum, but human ingenuity still leads the way according to new 2025 Cella Intelligence Report
Cella by Randstad Digital announced the release of its 15th industry benchmarking evaluation today, the Cella Intelligence Report. It offers a look into the state of in-house creative operations, incorporating the survey responses of hundreds of creative and marketing professionals across 25 industries. The 2025 report highlights a pivotal year for AI experimentation, in-house agency…
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CustomerThink: Increasing customer engagement through the power of participation
This article was written by Greg Kihlström for CustomerThink. To stand out in today’s competitive marketplace, brands need to go beyond just offering a high-quality product or service. To truly connect with your customers, you need to create an emotional bond that goes deeper, and utilizing a customer journey orchestration approach can be incredibly effective…
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Transmission launches dynamic content engine to harness the evolving B2B buyer’s journey
The new content experience redefines B2B marketing through a proprietary blend of human expertise, insights and AI power to deliver faster, more personalized brand content in days, rather than months
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#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast
If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise? Today’s guest has a few thoughts on that—and more.
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MarTech: Driving growth through data: Optimizing the purchase stage
The following article was written for MarTech by Greg Kihlström. Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.
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#135 Emotional Imprinting and the Future of Experience Management
Join us for a special episode featuring Lou Carbone, widely regarded as the father of the experience management movement. As the founder, president, and chief executive, Chief Experience Officer of Experience Engineering, a Minneapolis-based…
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CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.
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#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX
The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the…
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New Pega Predictable AI Agents Combine the Power of Reasoning with the Predictability of Workflows
Pegasystems Inc. today unveiled Pega Predictable AI™ Agents that give enterprises extraordinary control and visibility as they design and deploy AI-optimized processes. Businesses can deploy Pega Predictable AI Agents with confidence, accelerating value while minimizing risk.
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Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality
Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics,…
