My Courses
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Liferay Introduces Headless CMS to Modernize Digital Content Management
New offering centralizes content, delivers in-context analytics, and enables delivery across channels
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AMPD CREATES FIRST TO MARKET FRICTIONLESS SHOPPER JOURNEY WITH THE LAUNCH OF AGENTIC SHOPPABLE MEDIA
New Agentic Solution Boosts Traffic, CX, and Sales Velocity Through Agentic Shopper-to-Retailer Matching
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Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026
A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant productivity gains and reshaping strategic priorities. This shift necessitates that senior marketing and CX leaders refine their governance frameworks, measurement strategies, and talent development initiatives to harness AI’s full…
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28% of AI use cases are meeting ROI expectations. Has yours even launched? | MarTech Futurist – April 8, 2026
Recent from Gartner, Forrester, and Salesforce converges on a single uncomfortable truth: the AI investment cycle is entering a reckoning phase. The hype-to-reality gap is widening, and CMOs who haven’t built the operational infrastructure to support AI at scale are now facing compounding disadvantages — not just in efficiency, but in competitive positioning and consumer…
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Expert Mode: The Hidden Cost of Generosity and the Rise of the Post-Purchase Abuser
For the better part of a decade, enterprise marketing leaders have championed a singular cause: the frictionless customer experience. We’ve invested millions, if not billions, in optimizing the path to purchase, streamlining checkouts, and crafting generous, customer-first policies.
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Aido Lighthouse: Beyond Discovery: Why 98% of Enterprise E-commerce Sites Are Unready for AI-Driven Purchasing
The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to assess site readiness. The findings underscore an urgent need for senior marketing and CX leaders to re-evaluate their digital infrastructure to prepare for the new era of agentic commerce.
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CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.
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Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression
New Google Ad Manager integration increases advertiser demand for marketplace ad inventory
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Yesterday’s Marketing Technology & AI News | April 9, 2026
When you strip away the vendor superlatives, a clear pattern emerges: the industry is bifurcating between organizations that are embedding AI into the actual connective tissue of their marketing operations (data, identity, and workflow orchestration), and those still bolting AI features onto legacy stacks and calling it transformation.
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AIMG: Enterprise AI 2026: The Shift from Adoption to Value Realization
This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess this evolution, highlighting that the central challenge for leaders is no longer if to adopt AI, but how to scale it for transformative impact.
