My Courses
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Truescope Launches Truescope AI, Transforming Media Monitoring Into AI-Powered Intelligence
New AI platform introduces two intelligent teammates — Truescope Assistant and Truescope Analyst — giving communications professionals instant and deep media intelligence
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Kantata Launches Expertise Agent: The First AI Superagent Built for Professional Services
Adaptive agent responds to any business need, builds whatever the job demands, and puts thousands of data points to work so firms can execute faster and more autonomously
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Airship Helps DIE ZEIT Turn Silent Advocates into 4.9-Star Rating
Airship, the mobile-first customer experience company, today announced that DIE ZEIT, one of Germany’s largest and most prestigious publishers, has successfully transformed its mobile app presence, lifting the Google Play app store rating from 2.7 stars in early 2026 to a near-perfect 4.9 stars.
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Adobe Report: 87% of AI-Using Creators Say the Technology Is Accelerating Business Growth
Creative AI has moved from experiment to infrastructure across the creator economy, according to Adobe’s 2026 Creators’ Toolkit Report, released June 16. Among creators who use the technology, 87 percent say it has accelerated the growth of their business or follower base, and 75 percent now describe it as integrated or essential to how they…
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Phaedon Defines the Future of Loyalty in Agentic Commerce with Launch of Tally AI Connector
For the first time, loyalty now lives inside the AI conversation, at the exact moment customers decide what to buy
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Hirevue AI Interviewer Sets New Standard with Hiring AI Grounded in Validated Hiring Science
The voice-based AI Interviewer surfaces the talent hidden inside your applicant pool, revealing what candidates can actually do, not just how well they’ve been coached to look on paper, and is built to meet the rigorous governance demands of global enterprises.
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Expert Mode: Why Your Obsession with Short-Term Metrics is Quietly Destroying Your Brand
This conflict is the focus of Eric Ries’s latest work, Incorruptible. Ries, whose previous book The Lean Startup became a foundational text for a generation of entrepreneurs and innovators, now turns his attention to the forces that pull even the most well-intentioned companies toward mediocrity. He argues that the gravitational pull of short-term thinking is…
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Yesterday’s Marketing Technology & AI News | June 16, 2026
Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems and those still experimenting with isolated AI tools — and the gap between them is widening fast. The BCG data is the most important signal: 96% of Chief Marketing Officers…
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One Amazing Thing about Encore with Michael Gants
No one wants to pass up the opportunity to get a new subscriber, but sometimes hitting that paywall causes users to bounce. But what if there was a way to engage users in a way that gives them a more valuable reason to stick around? Welcome to One Amazing About encorekit.com. Today we’re talking with…
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Stop Chasing Reach. Earn Your Own Line Instead.
For years, marketing teams have been told the same thing: increase reach. Get more impressions, more followers, more clicks. The logic is straightforward: more exposure should lead to more opportunity. But in today’s environment, that logic breaks down.
