My Courses
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Conductor Brings Native AI Content Optimization to Acquia CMS Through New OEM Partnership
Conductor receives Acquia’s 2025 Partner of the Year award as integration streamlines AI-powered content creation for enterprise teams
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Expert Mode: The Overlooked Competitive Advantage Hiding in Human Psychology
The relentless focus on technology and data is essential; it’s the price of admission in today’s competitive landscape. But in our quest for the perfect algorithm or the most efficient campaign, we risk overlooking a far more foundational and enduring competitive advantage: a deep, practical understanding of the human brain.
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Tag Americas Appoints Lesley Leech as Chief Client Officer, Channel Activation
ag Americas announced today the appointment of Lesley Leech as Chief Client Officer, Channel Activation. She joins Tag with more than 25 years of global experience in marketing activation and business process outsourcing.
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Treasure Data Unveils Treasure Code, Bringing Agentic AI to Customer Data Operations
Treasure Code introduces a unified agentic interface for executing all data operations, reducing the burden of operating a customer data platform (CDP)
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#817: Canva’s Emma Robinson on the power of visual communication in B2B marketing
Today, we’re going to talk about the often-underestimated power of visual communication and design-led thinking in B2B marketing. We’ll explore why creativity isn’t just a ‘nice to have’ but a core driver of engagement and business results, how neuroscience backs this up, and how new platforms are enabling marketing teams to scale high-quality creative while…
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Expert Mode: Closing the B2B Activation Gap with an Ecosystem Approach
We’ve all been there. You’re a B2B marketing leader by day, meticulously orchestrating complex, multi-touch attribution models and nurturing six-figure deals through a nine-month sales cycle. By night, you’re just another consumer.
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Expert Mode: Rewriting the Marketing Playbook in the Age of AI
In a recent conversation, I spoke with Lisa Avvocato, CMO at Vitam, who brings a clear-eyed perspective from her experience in retail tech and now on the brand side, offering a practical roadmap for leaders looking to move from theory to execution.
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#816: Shipt’s Courtney Owumi on achieving and demonstrating CX ROI
Today, we’re going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We’ll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage.…
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Change Management When Implementing AI in Traditional Industries
Getting buy-in from skeptical teams and what actually drives adoption
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CMSWire: Medallia Experience ’26: Insight Generation to Customer Action Orchestration
This article was written by Greg Kihlström for CMSWire. The company’s innovation roadmap reflects a broader shift in CX from analysis to accountability.
